| Pengaruh Sosial Media Influencer Terhadap Pengaruh Minat Kerja Antar Brand S Adha, M Fahlevi, R Rita, AS Rabiah, RD Parashakti Journal of Industrial Engineering & Management Research 1 (1b), 127-130, 2020 | 47 | 2020 |
| Social media as a bridge to e-commerce adoption in Indonesia: A research framework for repurchase intention N Maskuroh, M Fahlevi, D Irma, R Rita, A Rabiah International Journal of Data and Network Science 6 (1), 107-114, 2022 | 45 | 2022 |
| Analisis faktor-faktor utaut dan trust terhadap behavioral intention pengguna bni mobile banking pada pekerja migran Indonesia R Rita, MH Fitria Jesya (Jurnal Ekonomi Dan Ekonomi Syariah) 4 (2), 926-939, 2021 | 35 | 2021 |
| Women entrepreneurs in Indonesia M Fahlevi, R Rita, A Rabiah Journal of Research in Business, Economics and Management 13 (2), 2416-2425, 2019 | 23 | 2019 |
| Online consumer review and beauty influencer on cosmetics purchase intention of indonesian female consumers AS Rabiah, RD Parashakti, I Mahfud, S Adha Journal of Business, Management, and Accounting 1 (1), 34-47, 2019 | 19 | 2019 |
| Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media R Rita, K Hutomo, N Natalia Binus Business Review 4 (2), 711-724, 2013 | 16 | 2013 |
| Pengaruh Social Media Advertising dan Event Marketing terhadap Brand Awareness dan Dampaknya pada Purchase Intention Produk Tenue de Attire R Rita, SF Nabilla Jesya (Jurnal Ekonomi Dan Ekonomi Syariah) 5 (1), 426-437, 2022 | 12 | 2022 |
| Tourism and absorption of the labor force in Indonesia: a strategy for development M Fahlevi, AS Rabiah, IA Pradipta, A Marta, F Dipo E3S Web of Conferences 202, 16001, 2020 | 12 | 2020 |
| Pengaruh Strategi Pemasaran dan Marketing Communication terhadap Brand Awareness dan Dampaknya pada Minat Menonton RCTI (Rajawali Citra Televisi Indonesia) A Dwitama, R Rita Binus Business Review 6 (1), 67-77, 2015 | 5 | 2015 |
| PENGARUH CUSTOMER EXPERIENCE DAN BRAND IMAGE TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA PADA CUSTOMER LOYALTY R Rita, FM Trimulyani Eqien-Jurnal Ekonomi Dan Bisnis 10 (1), 359-369, 2022 | 4 | 2022 |
| Analisis pengaruh social media terhadap brand attitude yang memiliki dampak terhadap purchase intention R Rita, F Ahimsa MASTER: Jurnal Manajemen Strategik Kewirausahaan 1 (1), 19-28, 2021 | 4 | 2021 |
| PENGARUH SERVICE QUALITY TERHADAP CUSTOMER BEHAVIORAL INTENTION DENGAN MEDIASI CUSTOMER SATISFACTION: STUDI KASUS PADA JASA REFLEXOLOGY DI JAKARTA B Chandra, R Rita Jurnal Manajemen 12 (1), 49-67, 2015 | 3 | 2015 |
| The impact of flash sales and brand image on purchase intention and its impact on purchase decision R Rita, DN Guinardi Jurnal Mantik 7 (1), 334-343, 2023 | 2 | 2023 |
| Peran Purchase Intention Sebagai Variable Intervening Pada Pengaruh Product Quality, Price dan Country of Origin Terhadap Purchase Decision R Rita, S Julian Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) 1 (2), 196-208, 2021 | 2 | 2021 |
| Pengaruh Service Quality dan Service Value terhadap Customer Satisfaction serta Dampaknya pada Behavior Intention R Rita, DO Pandaleke Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) 2 (1), 75-89, 2021 | 2 | 2021 |
| Analisis Pengaruh Brand Equity dan Perceived Product Quality terhadap Customer Value R Rita, FF Kumayas Jesya (Jurnal Ekonomi dan Ekonomi Syariah) 3 (1), 111-118, 2020 | 1 | 2020 |
| Pengaruh Harga, Promosi dan Kelengkapan Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Pelanggan R Rita, KF Irwan Indo-Fintech Intellectuals: Journal of Economics and Business 4 (3), 993-1005, 2024 | | 2024 |
| The Role of Openness Personality in Indonesia an Online Marketplace that Influences Online Impulsive Buying Behavior MCI Rita Rita1* International Journal of Membrane Science and Technology 10, 2023 | | 2023 |
| The impact of flash sales and brand image on purchase intention and its impact on purchase decision” yang diterbitkan oleh Institute of Computer Science (IOCS) DNG Rita Jurnal Mantik 7 (1), 338-343, 2023 | | 2023 |
| Behavioral intention of mobile health application adaptation with demographics and m-financial incentives payment as moderating variable R Rita, M Setiawan, F Rohman, A Yuniarinto Journal of Pharmaceutical Negative Results, 310-313, 2022 | | 2022 |
