| Does raising value co-creation increase all customers’ happiness? YC Hsieh, HC Chiu, YC Tang, WY Lin Journal of Business Ethics 152, 1053-1067, 2018 | 92 | 2018 |
| Do colors change realities in online shopping? YC Hsieh, HC Chiu, YC Tang, M Lee Journal of interactive marketing 41 (1), 14-27, 2018 | 69 | 2018 |
| Purchase decision: does too much choice leave us unhappy? YC Tang, YC Hsieh, HC Chiu European Journal of Marketing 51 (7/8), 1248-1265, 2017 | 52 | 2017 |
| Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach XM Loh, VH Lee, LY Leong, ECX Aw, TH Cham, YC Tang, JJ Hew Journal of Business Research 159, 113726, 2023 | 23 | 2023 |
| Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase JK Hsieh, S Kumar, YC Tang, GZ Huang Electronic Commerce Research and Applications 58, 101252, 2023 | 16 | 2023 |
| Mobile payment in omnichannel retailing: dynamics between trust and loyalty transfer processes LW Wu, YC Tang Internet research 32 (6), 1783-1805, 2022 | 11 | 2022 |
| Find me here: share store information through check-in CC Yin, YC Tang, YC Hsieh, HC Chiu, SJ Jhu Journal of Research in Interactive Marketing 16 (2), 259-276, 2022 | 8 | 2022 |
| Telling an authentic story by aligning with your product type and price CC Yin, YC Tang, HC Chiu, YC Hsieh, YT Lai Journal of Business Research 161, 113799, 2023 | 6 | 2023 |
| Understanding the influences of story elements in service businesses YC Hsieh, HC Chiu, YC Tang, CH Liu Service Business 12, 601-619, 2018 | 6 | 2018 |
| How to affect Brand attitude with Authenticity in advertising YC Tang, HC Chiu International Journal of Economics and Management Engineering 9 (5), 1728-1731, 2015 | 4 | 2015 |
| Managing Multichannel Integration, Designing Perceived Affordances, and Developing Customer Relationship in the Online and Offline Retailing. LW Wu, YC Tang, CY Wang NTU Management Review 31 (3), 2021 | 2 | 2021 |
| 行動搜尋下, 你會越看越愛它嗎? 使用者知識與螢幕尺寸如何影響品牌效果 劉成豪， 唐運佳， 林耕葆， 謝依靜 中山管理評論 28 (3), 379-418, 2020 | 1 | 2020 |
| Guest editorial: The dark side of FinTech: unintended consequences and ethical consideration of FinTech adoption KB Ooi, TH Cham, GWH Tan, M Al-Emran, YC Tang International Journal of Bank Marketing 42 (1), 1-6, 2024 | | 2024 |
| 走出個人的品牌之路-壽險從業人員形象管理角色對顧客導向行為影響之研究 張國雄， 唐運佳， 林怡珊 管理與系統 28 (3), 341-373, 2021 | | 2021 |
