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Maria Santos-Corrada
Maria Santos-Corrada
Professor of marketing, Universidad de Puerto Rico, Recinto Río Piedras
在 upr.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico
JA Flecha Ortiz, MA Santos Corrada, E Lopez, V Dones
Media International Australia 178 (1), 168-181, 2021
732021
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
J Flecha-Ortíz, M Santos-Corrada, V Dones-González, E López-González, ...
Journal of Business Research 125, 798-805, 2021
582021
The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services
M Santos Corrada, JA Flecha, E Lopez
European Business Review 32 (2), 297-315, 2020
422020
Environmental and economic impact of Forest fires in Puerto Rico 2013-2014
MT Rafael, SC María, OM Sergio, CV Oscar
Open Journal of Forestry 5 (4), 353-363, 2015
142015
Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270, 2019
132019
Knowledge management and innovative behavior: police reform efforts in Puerto Rico
L Castro, M Santos-Corrada, JA Flecha-Ortiz, E Lopez, J Gomez, ...
Journal of Knowledge management 26 (5), 1262-1279, 2022
102022
Implementation of a sustainable business cycle: the case of a tourism project in Puerto Rico
M de los M. Santos‐Corrada, E Figueroa
European Business Review 24 (6), 532-542, 2012
92012
Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention
JA Flecha-Ortiz, V Feliberty-Lugo, M Santos-Corrada, E Lopez, V Dones
Journal of Interactive Advertising 23 (2), 114-127, 2023
82023
Perceptions of climate change in Puerto Rico before and after hurricane Maria
MT Rafael, M Santos-Corrada, M Sandra
American Journal of Climate Change 10 (2), 153-166, 2021
82021
Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase
V Dones, JA Flecha, M Santos Corrada, E López
ESIC Market Economics and Business Journal 49 (3), 501-516, 2018
82018
The gratifications of ephemeral marketing content, the use of Snapchat by the millennial generation and their impact on purchase motivation
E Lopez, JA Flecha-Ortiz, M Santos-Corrada, V Dones
Global Business Review, 09721509211005676, 2021
72021
Innovation as competitiveness driving force through the resources and capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic
U Mendez-Vega, G Muñiz-Umana, A José, M Santos-Corrada
Journal of Small Business Strategy 31 (3), 1-18, 2021
52021
Public perception of climate change in a period of economic crisis in Puerto Rico.
M Santos-Corrada, R Méndez-Tejeda
AIMS Environmental Science 4 (1), 2017
52017
Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra
V Dones, JA Flecha, MDLMS Corrada, E López
Esic market 49 (161), 517-532, 2018
32018
Negative emotions in Mexican, Puerto Rican and Spanish hospitals: A multinational assessment of service settings
C Otero-Neira, C Padin, JC Sosa Varela, M Santos Corrada, I Magana, ...
International Journal of Quality and Service Sciences 8 (1), 17-37, 2016
32016
Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19
V Dones, J Flecha-Ortiz, M Santos-Corrada, E Lopez
International Journal of Pharmaceutical and Healthcare Marketing 17 (3), 380-404, 2023
22023
Customers service experience in hospitals: A Dip and SOS construct of negative encounters
MMS Corrada, JCS Varela, G Svensson
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
22015
The role of organizational resilience in SME service innovation and value cocreation
E Lopez, JA Flecha-Ortiz, M Santos-Corrada, V Dones
Journal of Services Marketing 38 (4), 443-459, 2024
12024
An international and comparative study of perceived justice in Mexican, Puerto Rican and Spanish hospitals
J C. Sosa Varela, I Magaña, C Padin, C Otero-Neira, ...
International Journal of Pharmaceutical and Healthcare Marketing 8 (3), 248-264, 2014
12014
Boycott and Buycott Intent to Actions: Unpacking the Role of Political Ideology and Advertising through The Society of the Spectacle
J Flecha-Ortiz, R Rivera-Guevarez, M Santos-Corrada, ...
Authorea Preprints, 2024
2024
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