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Muhammad Rashid Saeed
Muhammad Rashid Saeed
Institute of Management Sciences, BZU
在 bzu.edu.pk 的电子邮件经过验证
标题
引用次数
引用次数
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Net-zero emission targets and the role of managerial environmental awareness, customer pressure, and regulatory control toward environmental performance
H Zameer, Y Wang, Saeed, M Rashid
Business Strategy and the Environment, 2021
822021
The antecedents and consequences of brand personality: A systematic review
MR Saeed, U Burki, R Ali, R Dahlstrom, H Zameer
EuroMed Journal of Business 17 (4), 448-476, 2022
262022
A game-theoretic strategic mechanism to control brand counterfeiting
H Zameer, Y Wang, H Yasmeen, AA Mofrad, R Saeed
Marketing Intelligence & Planning 36 (5), 585-600, 2018
142018
How best to advertise low-fit brand extensions: a construal level theory perspective
MR Saeed, R Lee, L Lockshin, S Bellman, S Yang, J Cohen
Journal of Consumer Marketing 41 (1), 94-109, 2024
2024
Construal level theory in advertising research: A systematic review and directions for future research
MR Saeed, H Khan, R Lee, L Lockshin, J Bellman, Steven, Cohen, ...
Journal of Business Research, 2024
2024
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