| Registered nurse perceptions of factors contributing to the inconsistent brand image of the nursing profession JA Godsey, DM Houghton, T Hayes Nursing Outlook 68 (6), 808-821, 2020 | 118 | 2020 |
| From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling DM Houghton, EL Nowlin, D Walker Journal of Public Policy & Marketing 38 (3), 332-353, 2019 | 33 | 2019 |
| Story elements, narrative transportation, and schema incongruity: a framework for enhancing brand storytelling effectiveness DM Houghton Journal of Strategic Marketing, 1-16, 2021 | 19 | 2021 |
| The MSCA Program: Developing Analytic Unicorns DM Houghton, C Schertzer, S Beck Marketing Education Review 28 (1), 41-51, 2018 | 11 | 2018 |
| Game changing innovation or bad beat? How sports betting can reduce fan engagement AS Blank, KE Loveland, DM Houghton Journal of Business Research 134, 365-374, 2021 | 9 | 2021 |
| Are You Managing Your Risks From Social Media? D Houghton, ES Keenan, M Edmonds, LH Blix MIT Sloan Management Review 61 (3), 1-5, 2020 | 5 | 2020 |
| Personal relevance matters: reducing racial priming on discussion boards about racial issues in marketing courses J Saavedra Torres, BT McLeod, DM Houghton Marketing Education Review 33 (1), 38-55, 2023 | 2 | 2023 |
| To have or to hold: The role of psychological ownership in the perceivd value of owned and accessed goods D Houghton Southern Illinois University at Carbondale, 2016 | 2 | 2016 |
| Storytelling as a Tool to Increase the Influence of Marketing Within the Firm: An Abstract DM Houghton, DM Walker, EL Nowlin Academy of Marketing Science Annual Conference, 395-396, 2017 | 1 | 2017 |
| Which Fantasy Sports Players Will Bet on Sports? A Trait-Based Predictive Model of Fantasy Sport Players Engaging in Sports Betting. DM Houghton, EL Nowlin, D Walker, BT McLeod Sport Marketing Quarterly 32 (2), 2023 | | 2023 |
| Developing a Sense of Humor: Congruence Between Humor Type and Brand Personality. BT McLeod, DM Houghton, JL Saavedra Journal of Marketing Development & Competitiveness 16 (4), 2022 | | 2022 |
| Special Session:“The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract EL Nowlin, CC Germelmann, S Karimi, NN Chaker, DM Houghton, ... Academy of Marketing Science Annual Conference, 33-34, 2019 | | 2019 |
| Special Session: Measuring Salesperson Storytelling: An Abstract EL Nowlin, NN Chaker, DM Houghton, D Walker Academy of Marketing Science Annual Conference, 35-36, 2019 | | 2019 |
| The Mediating Effect of Storying on the Relationship Between Psychological Capital and Salesperson Performance: An Abstract EL Nowlin, DM Houghton, DM Walker Academy of Marketing Science Annual Conference, 393-393, 2017 | | 2017 |
| Fantasy Sports and Gambling: A Comparison of Antecedent Traits and Motivations D Houghton, B McLeod, E Nowlin Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
