| Selling the premium in freemium X Gu, PK Kannan, L Ma Journal of Marketing 82 (6), 10-27, 2018 | 135 | 2018 |
| Opportunities and challenges of using biometrics for business: Developing a research agenda A De Keyser, Y Bart, X Gu, SQ Liu, SG Robinson, PK Kannan Journal of Business Research 136, 52-62, 2021 | 50 | 2021 |
| The dark side of mobile app adoption: Examining the impact on customers’ multichannel purchase X Gu, PK Kannan Journal of Marketing Research 58 (2), 246-264, 2021 | 41 | 2021 |
| Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales X Gu, X Zhang, PK Kannan Journal of Marketing, 2024 | 16* | 2024 |
| How companies can get the most out of a freemium business model X Gu, PK Kannan, L Ma Harvard Business Review, Brighton, MA, USA, 2019 | 10 | 2019 |
| Customer centricity and the impact of technology PK Kannan, X Gu Handbook on Customer Centricity, 300-316, 2019 | 1 | 2019 |
| Selecting and Optimizing the Freemium Sales Model PK Kannan, X Gu, HA Li Impact at JMR, 2023 | | 2023 |
P.K. KannanProfessor of Marketing, University of Maryland在 umd.edu 的电子邮件经过验证
P.K. KannanProfessor of Marketing, University of Maryland在 umd.edu 的电子邮件经过验证
Liye MaAssociate Professor of Marketing, Robert H. Smith School of Business, University of Maryland在 umd.edu 的电子邮件经过验证