| Luxury brands’ live streaming sales: the roles of streamer identity and level strategy G Li, Y Cao, B Lu, Y Yu, H Liu International Journal of Advertising 42 (7), 1178-1200, 2023 | 17 | 2023 |
| Empathy and EGO-drive in the B2B salesforce: Impacts on job satisfaction E Treen, Y Yu Industrial Marketing Management 106, 270-278, 2022 | 8 | 2022 |
| Putting context collapse in context M Wexler, Y Yu, S Bridson Journal of Ideology 40 (1), 3, 2018 | 7 | 2018 |
| Mitigating Trendy Cheap Fast Fashion’s Negative Impact Y Yu, CL Gomez-Borquezb, JL Zaichkowskyc Journal of Sustainable Marketing 1 (21), 2023 | 3 | 2023 |
| The secrets to having it all: Three essays on how we develop psychological ownership towards things we don't legally own Y Yu Simon Fraser University, 2022 | | 2022 |
| Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: An Abstract LW Lee, IP McCarthy, Y Yu Academy of Marketing Science Annual Conference-World Marketing Congress, 543-544, 2021 | | 2021 |
| Attributing blame in customer-to-customer interactions in online and face-to-face environments: structured abstract LW Lee, IP McCarthy, Y Yu | | 2020 |
