| The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective L Eger, L Komárková, D Egerová, M Mičík Journal of Retailing and consumer services 61, 102542, 2021 | 605 | 2021 |
| Employer brand building: Using social media and career websites to attract generation Y M Mičík, K Mičudová Economics & Sociology 11 (3), 171-189, 2018 | 121 | 2018 |
| Employer branding: exploring attractiveness dimensions in a multicultural context L Eger, M Mičík, M Gangur, P Řehoř Technological and Economic Development of Economy 25 (3), 519-541, 2019 | 103 | 2019 |
| Does entrepreneurship education matter? Business students’ perspectives D Egerová, L Eger, M Mičík Tertiary Education and Management 23 (4), 319-333, 2017 | 66 | 2017 |
| Employer branding on social media and recruitment websites: symbolic traits of an ideal employer L Eger, M Mičík, P Řehoř Technická univerzita v Liberci, 2018 | 56 | 2018 |
| Customer-oriented communication in retail and Net Promoter Score L Eger, M Mičík Journal of Retailing and Consumer Services 35, 142-149, 2017 | 47 | 2017 |
| Trust building and fake news on social media from the perspective of university students from four Visegrad countries L Eger, D Egerová, M Mičík, E Varga, C Czeglédi, L Tomczyk, ... University of SS. Cyril and Methodius, Faculty of Mass Media Communication, 2020 | 19 | 2020 |
| Recruiting talents with social media M Micik, L Eger Актуальні проблеми економіки, 266-274, 2015 | 19 | 2015 |
| Development of B2C e-commerce in Czech Republic after 1990 H Kunesova, M Micik Актуальні проблеми економіки, 470-480, 2015 | 15 | 2015 |
| Using an eye tracker to optimise career websites as a communication channel with Generation Y M Mičík, H Kunešová Economic research-Ekonomska istraživanja 34 (1), 66-89, 2021 | 12 | 2021 |
| Marketingový výzkum M Mičík Západočeská univerzita v Plzni, 2022 | 10 | 2022 |
| Analysis of the significance of eWOM on social media for companies D Prantl, M Mičík Technická univerzita v Liberci, 2019 | 10 | 2019 |
| Moderní technologie v maloobchodě a cestovním ruchu: trendy a současná praxe L Čechurová, P Janeček, L Králová, M Mičík, J Petrtyl, J Tluchoř Západočeská univerzita v Plzni, 2014 | 9 | 2014 |
| Does entrepreneurship education matter D Egerova, L Eger, M Micik Business students’ perspectives Tertiary Education and Management. ISSN …, 2017 | 7 | 2017 |
| Improving the quality of customer service by using the technique of mystery shopping L Eger, M Mičík ACC Journal 21 (2), 65-76, 2015 | 6 | 2015 |
| Modelling trust dimensions on social media M Mičík, M Gangur, L Eger Journal of Business Economics and Management 23 (4), 937–956-937–956, 2022 | 5 | 2022 |
| DEVELOPING COMPOSITE READINESS AND INTENSITY INDICES FOR MEASURING B2C E-COMMERCE IN THE EUROPEAN UNION. H Kunesova, M Micik Transformations in Business & Economics 18 (1), 2019 | 5 | 2019 |
| Svět sociálních médií a možnosti jeho využití pro obchod M Mičík Západočeská univerzita v Plzni, 2014 | 5 | 2014 |
| Social Media and Trust Building M Mičík, Ł Tomczyk, M Sládkayová, E Varga Nava, 2020 | 2 | 2020 |
| Millennials and appeals in advertising-An explorative eye-tracking study M Mičík, TM Tesařová Proceedings of the 32nd International Business Information Management …, 2018 | 2 | 2018 |
