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Mark Mills
Mark Mills
University of Leeds
在 leeds.ac.uk 的电子邮件经过验证
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The impact of brand communities on public and private brand loyalty: A field study in professional sports
M Mills, P Oghazi, M Hultman, A Theotokis
Journal of Business Research 144, 1077-1086, 2022
372022
THE EFFECT OF BRAND COMMUNITIES ON CONSUMERS’PUBLIC AND PRIVATE BRAND LOYALTY
M Mills, M Hultman, A Theotokis
Global Marketing Conference, 134-134, 2018
2018
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