| Influence of Integrated Marketing Communication To Brand Awareness and Brand Image Toward Purchase Intention of Local Fashion Product N Ihzaturrahma, N Kusumawati International Journal of Entrepreneurship and Management Practices 4 (15), 23-41, 2021 | 235 | 2021 |
| Factors Affecting Makeup Products Online Impulsive Buying Behavior on TikTok F Fadillah, N Kusumawati Proceeding Book of The 6th ICMEM, no. August, 11-13, 2021 | 227 | 2021 |
| Digital-only banking experience: Insights from gen Y and gen Z NA Windasari, N Kusumawati, N Larasati, RP Amelia Journal of Innovation & Knowledge 7 (2), 100170, 2022 | 188 | 2022 |
| a Study of Customer Preference, Customer Perceived Value, Sales Promotion, and Social Media Marketing Towards Purchase Decision of Sleeping Product in Generation Z HADP Kuncoro, N Kusumawati ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME'S …, 2021 | 174 | 2021 |
| The Impact of Micro-Influencer on Brand Image and Purchase Intention in Local Culinary Products on Instagram GFR Zaharani, N Kusumawati, F Aprilianty Proceeding B. 6th ICNEM, no, 11-13, 2021 | 157 | 2021 |
| Factors Influencing Customer Satisfaction and Loyalty of Online Educational Platform in Indonesia: Analysis of E-Service Quality Factors SM Endwia, N Kusumawati, A Irawan no. August, 11-13, 2021 | 149 | 2021 |
| The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands D Natiqa, N Kusumawati, F Aprilianty Proceedings of the 4th International Conference on Economics, Business and …, 2022 | 133 | 2022 |
| Determining Determinants and Barriers that Influence Smart Home Appliances Adoption Intention Using the Behavioral Reasoning Theory Method Q Alifah, N Kusumawati Proceedings of the 4th International Conference on Economics, Business and …, 2022 | 70 | 2022 |
| Trust Role in Acceptance of Digital Banking in Indonesia N Kusumawati, AA Rinaldi International Journal of Trade, Economics and Finance 11 (01), 13, 2020 | 27 | 2020 |
| The Impact of Mobile Service Quality, Perceived Value, Perceived Usefulness, Perceived Ease of Use, Customer Satisfaction Towards Continuance Intention to Use MyTelkomsel App TR Azzahra, N Kusumawati Journal of Consumer Studies and Applied Marketing 1 (1), 46 - 60, 2023 | 11 | 2023 |
| Technology acceptance and customer perception of augmented reality (AR) in Indonesian beauty industry KM Kristi, N Kusumawati ICE-BEES 2020: Proceedings of the 3rd International Conference on Economics …, 2021 | 6 | 2021 |
| The influence of BLACKPINK Tokopedia’s brand ambassador on brand awareness, brand image, and consumer purchase decisions NA Vinata, N Kusumawati International Journal of Management and Applied Science 7 (10), 6-11, 2021 | 5 | 2021 |
| An Exploratory Study of Cosmetics Purchase intention Attributes: A Study of Indonesian Local Cosmetics Brand in Jakarta and Bandung N Fionalita, N Kusumawati Proceeding Book of The 5th ICMEM, 477-482, 2019 | 4 | 2019 |
| Exploring the impact of national culture on mobile payment acceptance RH Kamilah, N Kusumawati Proceeding Book of the 4th ICMEM, 824-828, 2019 | 4 | 2019 |
| The impact of product description, product photo, rating, and review on purchase intention in e-commerce MG Mokobombang, N Kusumawati Journal of Consumer Studies and Applied Marketing 1 (2), 137-147, 2023 | 3 | 2023 |
| Assessing customer satisfaction of automotive service centre using SERVQUAL: a case study of Daihatsu Service Centre Bandung, Indonesia R Salsabila, MTD Indriani, N Kusumawati Australian Academy of Business and Economics Review 2 (1), 86-105, 2017 | 3 | 2017 |
| Investigating the Determinants of Green Loyalty: Understanding Factors Influencing Customer Commitment to Sustainable Brands in Indonesia JF Arasyi, N Kusumawati Journal of Consumer Studies and Applied Marketing 1 (2), 157-165, 2023 | 2 | 2023 |
| Domestic tourist’s behavioral intention towards food tourism destination: Bandung local restaurant and cafe KP Salamah, N Kusumawati, F Aprilianty ICE-BEES 2021: Proceedings of the 4th International Conference on Economics …, 2022 | 2 | 2022 |
| The Drivers For Acceptance of Non-Credit Card Installment Services ID Safira, K Nurrani School of Business and Management, Institusi Teknologi Bandung, hal, 424-429, 2019 | 2 | 2019 |
| EYE MOVEMENT STUDY TO INCREASE CONSUMER’S ATTENTION ON VISUAL POSTING OF PRE-LOVED LUXURY FASHION BRAND IN MOBILE APP N Kusumawati, V Angelica, MS Purwanegara Global Marketing Conference, 1544-1545, 2018 | 2 | 2018 |
