| Advertising content and consumer engagement on social media: Evidence from Facebook D Lee, K Hosanagar, HS Nair Management science 64 (11), 5105-5131, 2018 | 1067 | 2018 |
| Asymmetric social interactions in physician prescription behavior: The role of opinion leaders HS Nair, P Manchanda, T Bhatia Journal of Marketing Research 47 (5), 883-895, 2010 | 481 | 2010 |
| Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games H Nair Quantitative Marketing and Economics 5, 239-292, 2007 | 463 | 2007 |
| Empirical analysis of indirect network effects in the market for personal digital assistants H Nair, P Chintagunta, JP Dubé Quantitative Marketing and Economics 2, 23-58, 2004 | 380 | 2004 |
| Modeling social interactions: Identification, empirical methods and policy implications WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ... Marketing letters 19, 287-304, 2008 | 328 | 2008 |
| Social ties and user-generated content: Evidence from an online social network SK Shriver, HS Nair, R Hofstetter Management Science 59 (6), 1425-1443, 2013 | 290 | 2013 |
| A structural model of sales-force compensation dynamics: Estimation and field implementation S Misra, HS Nair Quantitative Marketing and Economics 9, 211-257, 2011 | 225 | 2011 |
| The effect of social media marketing content on consumer engagement: Evidence from Facebook D Lee, K Hosanagar, HS Nair Stanford Graduate School of Business, 2014 | 169 | 2014 |
| Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing PK Chintagunta, HS Nair Marketing Science 30 (6), 977-996, 2011 | 141 | 2011 |
| Diffusion of new pharmaceutical drugs in developing and developed nations R Desiraju, H Nair, P Chintagunta International Journal of Research in Marketing 21 (4), 341-357, 2004 | 141 | 2004 |
| Repositioning dynamics and pricing strategy PB Ellickson, S Misra, HS Nair Journal of Marketing Research 49 (6), 750-772, 2012 | 129 | 2012 |
| Estimating causal installed-base effects: A bias-correction approach S Narayanan, HS Nair Journal of Marketing Research 50 (1), 70-94, 2013 | 124 | 2013 |
| The effect of advertising content on consumer engagement: Evidence from Facebook D Lee, K Hosanagar, H Nair Available at SSRN 2290802, 2013 | 120 | 2013 |
| Retail competition and the dynamics of demand for tied goods WR Hartmann, HS Nair Marketing Science 29 (2), 366-386, 2010 | 110 | 2010 |
| Accounting for primary and secondary demand effects with aggregate data H Nair, JP Dubé, P Chintagunta Marketing Science 24 (3), 444-460, 2005 | 89 | 2005 |
| Does advertising serve as a signal? Evidence from a field experiment in mobile search NS Sahni, HS Nair The Review of Economic Studies 87 (3), 1529-1564, 2020 | 86 | 2020 |
| Big data and marketing analytics in gaming: Combining empirical models and field experimentation HS Nair, S Misra, WJ Hornbuckle IV, R Mishra, A Acharya Marketing Science 36 (5), 699-725, 2017 | 75 | 2017 |
| Sponsorship disclosure and consumer deception: Experimental evidence from native advertising in mobile search NS Sahni, HS Nair Marketing Science 39 (1), 5-32, 2020 | 60 | 2020 |
| Television ad-skipping, consumption complementarities and the consumer demand for advertising AE Tuchman, HS Nair, PM Gardete Quantitative Marketing and Economics 16 (2), 111-174, 2018 | 56 | 2018 |
| Identifying causal marketing mix effects using a regression discontinuity design W Hartmann, HS Nair, S Narayanan Marketing Science 30 (6), 1079-1097, 2011 | 56 | 2011 |
Pradeep ChintaguntaUniversity of Chicago, Booth School of Business在 chicagobooth.edu 的电子邮件经过验证
