| What to convey in antismoking advertisements for adolescents: The use of protection motivation theory to identify effective message themes C Pechmann, G Zhao, ME Goldberg, ET Reibling Journal of marketing 67 (2), 1-18, 2003 | 683 | 2003 |
| Advertising repetition: A critical review of wearin and wearout C Pechmann, DW Stewart Current issues and research in advertising 11 (1-2), 285-329, 1988 | 557 | 1988 |
| The impact of regulatory focus on adolescents’ response to antismoking advertising campaigns G Zhao, C Pechmann Journal of Marketing Research 44 (4), 671-687, 2007 | 493 | 2007 |
| Impulsive and self-conscious: Adolescents' vulnerability to advertising and promotion C Pechmann, L Levine, S Loughlin, F Leslie Journal of Public Policy & Marketing 24 (2), 202-221, 2005 | 481 | 2005 |
| Smoking scenes in movies and antismoking advertisements before movies: effects on youth C Pechmann, CF Shih Journal of Marketing 63 (3), 1-13, 1999 | 443 | 1999 |
| The effects of comparative advertising on attention, memory, and purchase intentions C Pechmann, DW Stewart Journal of Consumer Research 17 (2), 180-191, 1990 | 443 | 1990 |
| Transformative consumer research for personal and collective well-being DG Mick, S Pettigrew, CC Pechmann, JL Ozanne Routledge, 2012 | 399 | 2012 |
| The use of comparative advertising for brand positioning: Association versus differentiation C Pechmann, S Ratneshwar Journal of Consumer Research 18 (2), 145-160, 1991 | 359 | 1991 |
| Goal-derived categories and the antecedents of across-category consideration S Ratneshwar, C Pechmann, AD Shocker Journal of Consumer Research 23 (3), 240-250, 1996 | 341 | 1996 |
| An experimental investigation of the joint effects of advertising and peers on adolescents' beliefs and intentions about cigarette consumption C Pechmann, SJ Knight Journal of Consumer Research 29 (1), 5-19, 2002 | 288 | 2002 |
| Predicting when two-sided ads will be more effective than one-sided ads: The role of correlational and correspondent inferences C Pechmann Journal of Marketing Research 29 (4), 441-453, 1992 | 268 | 1992 |
| Goal-derived categories: The role of personal and situational goals in category representations S Ratneshwar, LW Barsalou, C Pechmann, M Moore Journal of Consumer Psychology 10 (3), 147-157, 2001 | 264 | 2001 |
| The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke C Pechmann, S Ratneshwar Journal of Consumer Research 21 (2), 236-251, 1994 | 248 | 1994 |
| Origins, qualities, and envisionments of transformative consumer research DG Mick, S Pettigrew, C Pechmann, JL Ozanne Transformative consumer research for personal and collective well-being, 3-24, 2012 | 190 | 2012 |
| Antismoking advertisements for youths: an independent evaluation of health, counter-industry, and industry approaches C Pechmann, ET Reibling American Journal of Public Health 96 (5), 906-913, 2006 | 170 | 2006 |
| Consumer covariation judgments: Theory or data driven? C Pechmann, S Ratneshwar Journal of Consumer Research 19 (3), 373-386, 1992 | 168 | 1992 |
| Creating boundary-breaking, marketing-relevant consumer research DJ MacInnis, VG Morwitz, S Botti, DL Hoffman, RV Kozinets, DR Lehmann, ... Journal of Marketing 84 (2), 1-23, 2020 | 146 | 2020 |
| Twitter= quitter? An analysis of Twitter quit smoking social networks JJ Prochaska, C Pechmann, R Kim, JM Leonhardt Tobacco control 21 (4), 447-449, 2012 | 146 | 2012 |
| A comparison of health communication models: Risk learning versus stereotype priming C Pechmann Media Psychology 3 (2), 189-210, 2001 | 146 | 2001 |
| Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada C Pechmann, ET Reibling Tobacco control 9 (suppl 2), ii18-i31, 2000 | 143 | 2000 |
