| Source preference and ambiguity aversion: Models and evidence from behavioral and neuroimaging experiments S Hong Chew, K King Li, R Chark, S Zhong Emerald Group Publishing Limited, 2008 | 52* | 2008 |
| Computational substrates of social norm enforcement by unaffected third parties S Zhong, R Chark, M Hsu, SH Chew NeuroImage 129, 95-104, 2016 | 45 | 2016 |
| Midnight in Paris on heritage and nostalgia R Chark Annals of Tourism Research 90, 103266, 2021 | 42 | 2021 |
| Social cognitive role of schizophrenia candidate gene GABRB2 SY Tsang, S Zhong, L Mei, J Chen, SK Ng, FW Pun, C Zhao, B Jing, ... PloS one 8 (4), e62322, 2013 | 38 | 2013 |
| Price fairness in the era of the sharing economy R Chark Cornell Hospitality Quarterly 60 (3), 200-211, 2019 | 31 | 2019 |
| A neuroimaging study of preference for strategic uncertainty R Chark, SH Chew Journal of Risk and Uncertainty 50 (3), 209-227, 2015 | 25 | 2015 |
| The effect of physical possession on preference for product warranty R Chark, AV Muthukrishnan International Journal of Research in Marketing 30 (4), 424-425, 2013 | 22 | 2013 |
| Morning larks travel more than night owls? Chronotypical effect on travel frequency through novelty seeking R Chark, LW Lam, LHN Fong Tourism Management 77, 104035, 2020 | 21 | 2020 |
| The Journey from Episodes to Evaluations: How Travelers Arrive at Summary Evaluations R Chark, B King, CMF Tang Journal of Travel Research 61 (2), 265-278, 2022 | 20 | 2022 |
| Imaging genetics for utility of risks over gains and losses S Zhong, R Chark, RP Ebstein, SH Chew Neuroimage 59 (1), 540-546, 2012 | 20 | 2012 |
| A Room of One’s Own: Need for Uniqueness Counters Online WoM R Chark, LHN Fong, CMF Tang Cornell Hospitality Quarterly 60 (3), 216-232, 2019 | 18 | 2019 |
| Neuromarketing R Chark Innovative Research Methodologies in Management: Volume II: Futures …, 2018 | 15 | 2018 |
| A review of research into neuroscience in tourism: Launching the annals of tourism research curated collection on neuroscience in tourism SN Li, R Chark, M Bastiaansen, E Wood Annals of Tourism Research 101, 103615, 2023 | 13 | 2023 |
| Individual Preference for Longshots R Chark, SH Chew, S Zhong Journal of the European Economic Association 18 (2), 1009-1039, 2020 | 13 | 2020 |
| The effect of menu design on consumer behavior: A meta-analysis MMH IP, R Chark International Journal of Hospitality Management 108, 103353, 2023 | 8 | 2023 |
| The Bias of Size in Gambling Decisions: Evidence From a Casino Game DKC Fong, LHN Fong, R Chark, PMW Chui Cornell Hospitality Quarterly 59 (1), 78-84, 2018 | 8 | 2018 |
| Loss aversion in hotel choice: Psychophysiological evidence R Chark, B King Journal of Hospitality & Tourism Research 46 (1), 6-28, 2022 | 6 | 2022 |
| Choice set induced conflict, deliberation, and persistent preference AV Muthukrishnan, R Chark Marketing Letters 26 (4), 437-448, 2015 | 6 | 2015 |
| Is menu design effective? A p-curving analysis R Chark, MMH IP International Journal of Hospitality Management 108, 103378, 2023 | 5 | 2023 |
| Extended present bias: a direct experimental test R Chark, SH Chew, S Zhong Theory and Decision 79 (1), 151-165, 2015 | 5 | 2015 |
