| Segmenting the audience of a cause-related marketing viral campaign E Mora, N Vila-Lopez, I Küster-Boluda International Journal of Information Management 59, 102296, 2021 | 35 | 2021 |
| When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis A Hernández-Fernández, E Mora, MIV Hernández Physiology & behavior 200, 130-138, 2019 | 29 | 2019 |
| Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age E Mora, N Vila Total Quality Management & Business Excellence 31 (3-4), 373-388, 2020 | 22 | 2020 |
| Notoriedad y credibilidad de marca como antecedentes a su apego C Ugalde, NV López, IK Boluda, E Mora Obra digital: revista de comunicación, 63-76, 2019 | 11 | 2019 |
| Is cause-related marketing all the same for different cultures? E Mora, I Küster, N Vila Journal of International Consumer Marketing 36 (2), 166-179, 2024 | 3 | 2024 |
| A bibliometric analysis of virtual influencers in the Web of Science N Vila-López, I Kuster-Boluda, E Mora-Pérez, I Pascual-Riquelme Journal of Marketing Analytics, 1-17, 2023 | 3 | 2023 |
| Qualitative social media content analysis as teaching-learning method in higher education E Mora, N Vila, I Küster Interactive Learning Environments, 1-15, 2022 | 2 | 2022 |
| Analysing user-generated content in sports events through the lens of the Spain brand I Kuster, N Vila-López, E Mora, MIP Riquelme Martínez Journal of Marketing Analytics, 1-13, 2024 | 1 | 2024 |
| Social media impact on international sports events related to the brand Spain: a comparison between inner versus outside events I Küster Boluda, N Vila-Lopez, E Mora, J Casanoves-Boix European Journal of Management and Business Economics, 2024 | 1 | 2024 |
| Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption E Mora, N Vila, I Küster Social Marketing and Sustainable Development Goals (SDGs) Case Studies for a …, 2023 | | 2023 |
| Is cause-related marketing all the same for different cultures? E Mora Pérez, I Küster Boluda, N Vila Taylor and Francis Group, 2023 | | 2023 |
| HOW DO UNIVERSITY STUDENTS PERCEIVE CLOTHING BRANDS'PERSONALITIES? A SCALE DEVELOPMENT TASK BASED ON MILLENNIAL'S INTERESTS E Mora, NV López, IK Boluda INTED2023 Proceedings, 6968-6974, 2023 | | 2023 |
| QUALITATIVE USER-GENERATED CONTENT ANALYSIS AS A METHODOLOGY TO LEARN ABOUT INDUSTRIES’STRENGTHS AND WEAKNESSES IN UNIVERSITY LESSONS E Mora, N Vila, I Kuster INTED2022 Proceedings, 9274-9281, 2022 | | 2022 |
| Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach E Mora, NV López, IK Boluda Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
| Developing successful cause-related marketing campaigns through social-networks The moderating role of users' age E Mora Pérez, N Vila López Taylor and Francis Group, 2020 | | 2020 |
| Aproximación cuantitativa y cualitativa al marketing con causa viral en redes sociales: un estudio cross-cultural E Mora Pérez | | 2020 |
| Aproximación cuantitativa y cualitativa al marketing con causa viral en redes sociales: un estudio cross-cultural EM Perez PQDT-Global, 2020 | | 2020 |
| Segmentando el mercado de internautas atendiendo a su nivel de afinidad:(I) fuerte,(II) medio y (III) débil E Mora Pérez, N Vila López, I Küster Boluda XXIX Congreso de Marketing AEMARK (2017), p 1017-1021, 2017 | | 2017 |
| Análisis de una estrategia combinada de publicidad viral y marketing con causa E Mora, NV López Investigación y marketing, 40-43, 2016 | | 2016 |
Natalia Vila LopezUniversidad de Valencia在 uv.es 的电子邮件经过验证
Natalia Vila LopezUniversidad de Valencia在 uv.es 的电子邮件经过验证
Ines KusterUniversitat de Valencia在 uv.es 的电子邮件经过验证
Asuncion Hernandez FernandezUniversity of Valencia在 uv.es 的电子邮件经过验证