Purchase Intention of Omg-Event-Asia’S: How Social Media Promotions Effect Through Brand Awareness H Lutfie, D Marcelino Dinasti International Journal of Digital Business Management 2 (1), 55-68, 2020 | 46 | 2020 |
Creating online purchase decision and brand image based on advertising effectiveness with epic model H Lutfie, D Marcelino Jurnal Ilmiah Manajemen 10 (3), 346-366, 2020 | 34 | 2020 |
Pengaruh personal selling terhadap keputusan pembelian (Studi kasus PT Millenium Pharmacon Internasional Tbk cabang Bandung) TH Panjaitan, H Lutfie EProceedings of Applied Science 2 (2), 2016 | 23 | 2016 |
The impact of green product through labeling, packaging and product perception for purchasing decision: A review H Lutfie, I Syafrina, R Hidayat Journal of Economic & Management Perspectives 11 (3), 368-373, 2017 | 22 | 2017 |
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kaos Kaki Pada Pt. Soka Cipta Niaga Pada Tahun 2018 HN Alifia, H Lutfie eProceedings of Applied Science 4 (2), 2018 | 14 | 2018 |
Investigating Facebook advertising feature through performance expectancy on customer purchase intention H Lutfie, D Marcelino 2020 8th International Conference on Cyber and IT Service Management (CITSM …, 2020 | 13 | 2020 |
Descriptive Analysis of Reference Group and Family to Decision Purchase Phone Touchscreen H Lutfie, R Hidayat Proceeding 12th ADRI 2017 Internasional Multidisicplinary Conference and …, 2017 | 12 | 2017 |
Consumer Trust to Buy Green Product: Investigation of Green Perceived Value with Green Satisfaction Mediation H Lutfie, D Marcelino 2020 8th International Conference on Cyber and IT Service Management (CITSM …, 2020 | 9 | 2020 |
Pengaruh Gaya Hidup Dan Electronic Word of Mouth Melalui Media Beauty Vlog Youtube Terhadap Keputusan Pembelian Lipstik La Tulipe Cosmetiques Pada Tahun 2018 W Antonia, H Lutfie eProceedings of Applied Science 4 (2), 2018 | 9 | 2018 |
Contribution Of Advertising For Purchasing Decision Of Simcard (Simpati) Product H Lutfie Proceeding 12th ADRI 2017 International Multidisciplinary Conference and …, 2017 | 9 | 2017 |
The Effect of The Work-Family Conflict And Employee’s Job Satisfaction Towards The Organization Commitment H Lutfie, AP Prasetio, DT Alamanda Jurnal Siasat Bisnis 18 (2), 143-151, 2014 | 9 | 2014 |
How price perception and trust affected millenial online buying interest during Covid-19 pandemic in West Java H Lutfie, D Marcelino Dinasti International Journal of Education Management And Social Science 2 …, 2020 | 8 | 2020 |
Pengaruh Pemasaran Media Sosial Terhadap Brand Awareness SV. Indolecture Pramadana Kreasi Tahun 2019 MA Purnomo, H Lutfie eProceedings of Applied Science 5 (2), 2019 | 8 | 2019 |
Assessing Determinants of Service Quality on Customer Satisfaction: Study Cases of Superindo Minimarket H Lutfie, R Hidayat, L Zhang, D Ouyang Advanced Science Letters 24 (4), 2840-2843, 2018 | 7 | 2018 |
Implementation application of experiential marketing to brand trusts and the impacts on purchasing decisions H Lutfie, D Marcelino International Conference on Management, Accounting, and Economy (ICMAE 2020 …, 2020 | 6 | 2020 |
Effectiveness of marketing technology website quality on company performance and the impact on smart campus student satisfaction H Lutfie Jurnal Aplikasi Manajemen 18 (1), 181-188, 2020 | 6 | 2020 |
Determinant of Advertising features in Sosial Media Towards Purchase Intention Through Performance Expectancy in fulfil Service Management H Lutfie, R Hidayat 2019 7th International Conference on Cyber and IT Service Management (CITSM …, 2019 | 6 | 2019 |
Pengaruh Customer Experience dan Customer Value Terhadap Customer Satisfaction (Studi Pelanggan Café What’s Up di Depok 2017) GK Zahra, H Lutfie E-Proceeding of Applied Science 3 (2), 571-578, 2017 | 6 | 2017 |
Pengaruh Komunikasi Pemasaran Via Tv Commerce Dan Iklan Radio Terhadap Keputusan Pembelian Produk Di Olx L Cahyani, AM Hidayat, H Lutfie Akrab Juara: Jurnal Ilmu-ilmu Sosial 3 (1), 160-166, 2018 | 5 | 2018 |
Peningkatan Dan Pengembangan Model Pemasaran Produk-Produk Hasil Umkm Di Pesantren Al-Kholili L Cahyani, AS Muhakik, D Endriawan, T Haryotedjo, H Lutfie, R Hidayat, ... Akrab Juara: Jurnal Ilmu-ilmu Sosial 6 (5), 164-173, 2021 | 4 | 2021 |