| How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy E Mogaji, V Jain Journal of Consumer Behaviour, 2024 | | 2024 |
| Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach N Mkedder, V Jain, P Salunke Journal of Retailing and Consumer Services 78, 103757, 2024 | | 2024 |
| Designing an empathetic user-centric customer support organisation: practitioners’ perspectives JN Sheth, V Jain, A Ambika European Journal of Marketing 58 (4), 845-868, 2024 | 1 | 2024 |
| Blended learning and augmented employability: a multi-stakeholder perspective of the micro-credentialing ecosystem in higher education H Sharma, V Jain, E Mogaji, AS Babbilid International Journal of Educational Management, 2024 | | 2024 |
| Artificial intelligence consumer behavior: A hybrid review and research agenda V Jain, K Wadhwani, JK Eastman Journal of Consumer Behaviour 23 (2), 676-697, 2024 | 15 | 2024 |
| Customer Centric Support Services in the Digital Age JN Sheth, V Jain, E Mogaji, A Ambika Springer, 2024 | | 2024 |
| Customer-Centric Support Services: An Introduction to the Next Frontier for Competitive Advantage in the Digital Era V Jain, JN Sheth, E Mogaji, A Ambika Customer Centric Support Services in the Digital Age: The Next Frontier of …, 2023 | 2 | 2023 |
| Multichannel consumer service integration of recommendation systems K Wadhwani, V Jain Customer Centric Support Services in the Digital Age: The Next Frontier of …, 2023 | 3 | 2023 |
| Restorative power of empathetic communication for participatory governance and community well-being H Sharma, V Jain, E Mogaji, A Babbili International Journal of Communication 17, 24, 2023 | 2 | 2023 |
| AI advertising: An overview and guidelines J Ford, V Jain, K Wadhwani, DG Gupta Journal of Business Research 166, 114124, 2023 | 22 | 2023 |
| Luxury hospitality: A systematic literature review and research agenda V Jain, J Wirtz, P Salunke, R Nunkoo, A Sharma International Journal of Hospitality Management 115, 103597, 2023 | 13 | 2023 |
| The Journal of Consumer Behaviour's first 20 years JK Eastman, JA Muncy, V Jain, R Iyer Journal of Consumer Behaviour 22 (5), 1282-1295, 2023 | 3 | 2023 |
| The road to learning “who am I” is digitized: A study on consumer self‐discovery through augmented reality tools A Ambika, R Belk, V Jain, R Krishna Journal of Consumer Behaviour 22 (5), 1112-1127, 2023 | 8 | 2023 |
| The growing importance of customer-centric support services for improving customer experience JN Sheth, V Jain, A Ambika Journal of Business Research 164, 113943, 2023 | 24 | 2023 |
| Artificial intelligence in customer service: An introduction to the next frontier to personalized engagement V Jain, JN Sheth, E Mogaji, A Ambika Artificial Intelligence in Customer Service: The Next Frontier for …, 2023 | 4 | 2023 |
| Data processing and AI-technology integration for personalized services G Roy, V Jain, P Salunke Artificial Intelligence in Customer Service: The Next Frontier for …, 2023 | 1 | 2023 |
| Use of artificial intelligence with ethics and privacy for personalized customer services DG Gupta, V Jain Artificial Intelligence in customer service: The next frontier for …, 2023 | 8 | 2023 |
| Artificial intelligence in customer service: The next frontier for personalized engagement JN Sheth, V Jain, E Mogaji, A Ambika palgrave macmillan, 2023 | 1 | 2023 |
| Immersive technologies and consumer behavior: A systematic review of two decades of research A Ambika, H Shin, V Jain Australian Journal of Management, 03128962231181429, 2023 | 16 | 2023 |
| Effects of Political Advertising-A Research Agenda A Dutt, V Jain Available at SSRN 4498344, 2023 | | 2023 |
