| Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers N Jimenez, S San Martin, P Rodríguez-Torrico Young Consumers, 2024 | | 2024 |
| Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda P Rodríguez-Torrico, S San-Martín, R San José Cabezudo The Impact of Digitalization on Current Marketing Strategies, 211-229, 2024 | | 2024 |
| Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement P Rodríguez-Torrico, R San José Cabezudo, S San-Martín Journal of Product & Brand Management 33 (1), 76-90, 2024 | 2 | 2024 |
| Cómo abordar la internacionalización de la empresa: aplicación al sector vitivinícola MP Melgosa, N Jiménez, S San-Martín IX Jornadas de Doctorandos de la Universidad de Burgos [Recurso electrónico …, 2024 | | 2024 |
| Will you support or oppose? The impact of region-of-origin bias on oppositional loyalty D Abdelwahab, S San-Martín, N Jiménez Journal of International Consumer Marketing 35 (3), 314-332, 2023 | 2 | 2023 |
| What colour are you? Smartphone addiction traffic lights and user profiles S San-Martín, N Jiménez European Journal of Management and Business Economics 32 (2), 149-167, 2023 | 4 | 2023 |
| Smartphones, the new addiction: causes and consequences for elementary and high school students according to teachers and experts P Rodríguez-Torrico, S San-Martín, N Jiménez Computers in the Schools 40 (2), 194-212, 2023 | 2 | 2023 |
| Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing P Rodríguez-Torrico, R San José Cabezudo, S San-Martín, ... Journal of Research in Interactive Marketing 17 (1), 1-18, 2023 | 42 | 2023 |
| Customers' predisposition to use mobile banking: resource's availability is decisive J Prodanova, S San-Martín, N Jiménez International Journal of Mobile Communications 21 (2), 159-180, 2023 | 4 | 2023 |
| ¿ Conectamos? El marketing relacional en la era del mix de canales P Rodríguez–Torrico, S San-Martín, RSJ Cabezudo DOCFRADIS Working Papers, 2022 | | 2022 |
| Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and … D Abdelwahab, S San-Martín, N Jiménez Journal of Brand Management 29 (1), 111-126, 2022 | 12 | 2022 |
| Are you technologically prepared for mobile shopping? J Prodanova, S San-Martín, N Jimenez The Service Industries Journal 41 (9-10), 648-670, 2021 | 27 | 2021 |
| The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment C Camarero, R San José, N Jiménez, S San-Martín Journal of Organizational and End User Computing (JOEUC) 33 (2), 59-84, 2021 | 4 | 2021 |
| La adicción al smartphone: el nuevo reto de la educación superior P Rodríguez-Torrico, S San-Martín, N Jiménez Transformación universitaria: retos y oportunidades, 393-400, 2021 | | 2021 |
| Quality Requirements for Continuous Use of E-learning Systems at Public vs. Private Universities in Spain J Prodanova, S San Martín, EJ Sánchez-Beato Digital Education Review, 33-50, 2021 | 8 | 2021 |
| Between love and boycott: a story of dual origin brands D Abdelwahab, N Jiménez, S San-Martín, J Prodanova Spanish journal of marketing-ESIC 24 (3), 377-402, 2020 | 25 | 2020 |
| Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction P Rodríguez-Torrico, L Trabold Apadula, S San-Martín, ... Journal of Marketing Management 36 (17-18), 1731-1761, 2020 | 70 | 2020 |
| The role of omnichannel tendency in digital information processing P Rodríguez-Torrico, S San-Martín, R San José Cabezudo Online Information Review 44 (7), 1347-1367, 2020 | 24 | 2020 |
| La adicción al smartphone en la adolescencia a examen: causas y consecuencias S San-Martín, P Rodríguez-Torrico, N Jiménez CIVINEDU 2020, 294, 2020 | | 2020 |
| Assessment of alpha 4 (alpha 6) beta 2* nicotinic acetylcholine receptor (nAChR) availability before and after rewarding food-cue stimulation in human obesity and normal-weight … S Hesse, M Rullmann, J Luthardt, E Schweickert-de Palma, T Gunnewig, ... Springer-Verlag, 2020 | | 2020 |
