| Role of brand attachment and satisfaction in driving customer behaviors for durables: a longitudinal study RRD Guru, M Paulssen, A Japutra European Journal of Marketing 58 (1), 217-254, 2024 | | 2024 |
| Experiencing defects: the moderating role of severity and warranty coverage on quality perceptions G Catenazzo, M Paulssen International Journal of Quality & Reliability Management 40 (9), 2205-2221, 2023 | 2 | 2023 |
| Customers’ experienced product quality: scale development and validation RR Das Guru, M Paulssen European Journal of Marketing 54 (4), 645-670, 2020 | 66 | 2020 |
| Product defects are not created equal: prioritizing production process improvements G Catenazzo, M Paulssen Production Planning & Control 31 (4), 338-353, 2020 | 11 | 2020 |
| TYING, PLEASING AND QUALITY: THE EFFECT ON INTENTIONAL AND ACTUAL BRAND LOYALTY IN DURABLE PRODUCTS CONTEXT RRD Guru, M Paulssen 2020 AMA Summer Academic Conference, 492, 2020 | | 2020 |
| Customer in-role and extra-role behaviours in a retail setting: The differential roles of customer-company identification and overall satisfaction M Paulssen, J Brunneder, A Sommerfeld European Journal of Marketing 53 (12), 2501-2529, 2019 | 46 | 2019 |
| Individual Goal Hierarchies as Antecedents of Market Structures M Paulssen Springer-Verlag, 2019 | 10 | 2019 |
| Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships M Paulssen, R Roulet European journal of marketing 51 (5/6), 1011-1028, 2017 | 23 | 2017 |
| Relational norms in customer–company relationships: Net and configurational effects M Paulssen, A Leischnig, BS Ivens, MM Birk Journal of Business Research 69 (12), 5866-5874, 2016 | 27 | 2016 |
| The impact of critical incidents on customer relationships/Die Wirkung kritischer Ereignisse auf Kundenbeziehungen M Paulssen, A Sommerfeld Die Betriebswirtschaft 75 (5), 291, 2015 | 8 | 2015 |
| No mercy for products: recovery effects for products and services M Paulssen, G Catenazzo Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2015 | 3 | 2015 |
| No mercy for products: Recovery effects for products and services G Catenazzo, M Paulssen Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2015 | 2 | 2015 |
| Customer coping in response to relationship transgressions: An attachment theoretic approach M Paulssen, RP Bagozzi Handbook of brand relationships, 380-398, 2014 | 28 | 2014 |
| Values, attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice M Paulssen, D Temme, A Vij, JL Walker Transportation 41, 873-888, 2014 | 377 | 2014 |
| Risk as moderator of the trust-loyalty relationship M Paulssen, R Roulet, S Wilke European Journal of Marketing 48 (5/6), 964-981, 2014 | 79 | 2014 |
| Consciousness for fair consumption: conceptualization, scale development and empirical validation I Balderjahn, M Peyer, M Paulssen International Journal of Consumer Studies 37 (5), 546-555, 2013 | 118 | 2013 |
| Quantitative Marketing and Marketing Management 19 A Bauer, H Baumgartner, AC Bemmaor, M Blut, Y BoztuÂ, ... Quantitative Marketing and Marketing Management: Marketing Models and …, 2013 | | 2013 |
| Quantitative marketing and marketing management: marketing models and methods in theory and practice A Diamantopoulos, W Fritz, L Hildebrandt Springer Science & Business Media, 2013 | 13 | 2013 |
| Choice Modeling and SEM: Integrating Two Popular Modeling Approaches in Empirical Marketing Research L Hildebrandt, D Temme, M Paulssen Quantitative marketing and marketing management: Marketing models and …, 2012 | 6 | 2012 |
| FACULTE DES SCIENCES ECONOMIQUES ET SOCIALES M Paulssen, R Roulet, S Wilke | | 2011 |
