| How and when does gamification level up mobile app effectiveness? Meta-analytics review M Barari Marketing Intelligence & Planning, 2024 | | 2024 |
| The dark side of artificial intelligence in marketing: meta-analytics review M Barari, LE Casper Ferm, S Quach, P Thaichon, L Ngo Marketing Intelligence & Planning, 2024 | 1 | 2024 |
| Exploring the role of omnichannel retailing technologies: Future research directions P Thaichon, S Quach, M Barari, M Nguyen Australasian Marketing Journal 32 (2), 162-177, 2024 | 15 | 2024 |
| Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective M Barari, M Ross, S Thaichon, J Surachartkumtonkun International Marketing Review 40 (6), 1409-1431, 2023 | 1 | 2023 |
| Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being M Barari Marketing Intelligence & Planning 41 (8), 1162-1177, 2023 | 9 | 2023 |
| Price promotion in omnichannel retailing: how much is too much? S Quach, M Barari, P Thaichon, DV Moudrý Asia Pacific Journal of Marketing and Logistics 35 (1), 198-213, 2023 | 16 | 2023 |
| Leveraging Computer-assisted Content Analysis In Advertising Research: From Text to Image, Audio, and Video M Barari, M Eisend Computational Advertising Research THOUGHT LEADERSHIP FORUM, 2023 | | 2023 |
| New developments in artificial intelligence (AI)-powered products in marketing M Barari, S Quach, P Thaichon Artificial Intelligence for Marketing Management, 55-75, 2022 | 3 | 2022 |
| Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how? J Paul, M Barari Psychology & Marketing 39 (6), 1099-1115, 2022 | 227 | 2022 |
| Relationships among actors within the sharing economy: Meta-analytics review M Barari, J Paul, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Hospitality Management 103, 103215, 2022 | 21 | 2022 |
| Service integration in omnichannel retailing and its impact on customer experience S Quach, M Barari, DV Moudrý, K Quach Journal of Retailing and Consumer Services 65, 102267, 2022 | 175 | 2022 |
| A meta‐analysis of customer engagement behaviour M Barari, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Consumer Studies 45 (4), 457-477, 2021 | 247 | 2021 |
| Negative and positive customer shopping experience in an online context M Barari, M Ross, J Surachartkumtonkun Journal of Retailing and Consumer Services 53, 101985, 2020 | 235 | 2020 |
| The customer experience ecosystem in two cultural contexts M Barari, O Furrer Journal of financial services marketing 23, 234-243, 2018 | 31 | 2018 |
| Relationship marketing in sport industry SR Seyed Javadin, M Barari, V Saatchian Sport Management Studies 6 (23), 15-34, 2014 | 17 | 2014 |
| Ethic in sale and its effect on quality of customer-organization relationship (One of the men's clothing company in Tehran city as a case study) M Barari, B Ranjbarian ETHICS IN SCIENCE & TECHNOLOGY 6 (4), 53-62, 2012 | 9 | 2012 |
| Effect of salesperson professional ethics in stable relationship between customer and organization (ATLAS COPCO company as a case study) T HASANGHOLIPOUR, M HAGHIGHI, M BARARI, K KIANOSH business managment perspective 11 (942), 117-132, 2012 | 6 | 2012 |
| Method and design of qualitative research (selection from five approaches of qualitative research), translated by Tahmourth Hassangholipour, Ashkan Alhiari & Mojtaba Barari J Cresswell Tehran: Negah Danesh.[Text in Persian], 2012 | 3 | 2012 |
| Investigating the impact of moral traits on personality dimensions and creating brand equity (Master thesis). Shahid Beheshti University, Faculty of Management and Accounting … M Rezaei Journal of executive management, the ninth year, the second issue,(36), 63-82, 2012 | 2 | 2012 |
| Word of mouth communication and some consumption habits among Iranian consumers B Ranjbarian, M Barari, M Salehnia African Journal of Business Management 5 (26), 10303, 2011 | 17 | 2011 |
Mitchell RossGriffith University在 griffith.edu.au 的电子邮件经过验证
