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Vignesh Yoganathan
Vignesh Yoganathan
Professor of Marketing at Aston University
在 aston.ac.uk 的电子邮件经过验证 - 首页
标题
引用次数
年份
CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis
AK Nasr, M Rashidirad, V Yoganathan, AS Sadaghiani
Information Systems Frontiers 26 (3), 987-1004, 2024
82024
How sustainable luxury influences product value perceptions and behavioral intentions: A comparative study of emerging vs. developed markets
VS Osburg, V Yoganathan, F Bartsch, MF Diallo, H Liu
Journal of Business Ethics 191 (4), 713-738, 2024
12024
Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age
H Liu, C Jayawardhena, P Shukla, VS Osburg, V Yoganathan
Journal of Business Research 176, 114587, 2024
42024
The mind in the machine: Estimating mind perception's effect on user satisfaction with voice-based conversational agents
V Yoganathan, VS Osburg
Journal of Business Research 175, 114573, 2024
2024
Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence
V Yoganathan, VS Osburg
Technological Forecasting and Social Change 198, 122952, 2024
2024
Effects of gender congruity in human-robot service interactions: The moderating role of masculinity
V Pitardi, B Bartikowski, VS Osburg, V Yoganathan
International Journal of Information Management 70, 102489, 2023
212023
Can (A) I give you a ride? Development and validation of the CRUISE framework for autonomous vehicle services
VS Osburg, V Yoganathan, WH Kunz, S Tarba
Journal of Service Research 25 (4), 630-648, 2022
162022
(In) compatibilities in sustainable luxury signals
VS Osburg, V Yoganathan, F McLeay, MF Diallo
Ecological Economics 196, 107430, 2022
92022
The role of technical and process quality of chatbots: A case study from the insurance industry
T Pirilä, J Salminen, VS Osburg, V Yoganathan, BJ Jansen
42022
Investigating the role of technical and process quality in chatbots: a case study from the insurance industry
T Pirilä, J Salminen, VS Osburg, V Yoganathan, BJ Jansen
55th Annual Hawaii International Conference on System Sciences, HICSS 2022 …, 2022
2022
Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective
H Liu, C Jayawardhena, VS Osburg, V Yoganathan, S Cartwright
Journal of Business Research 132, 208-220, 2021
1162021
Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications
V Yoganathan, VS Osburg, WH Kunz, W Toporowski
Tourism Management 85, 104309, 2021
1572021
Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design: An Abstract
Z Ben, H Liu, VS Osburg, V Yoganathan
Academy of Marketing Science Annual Conference-World Marketing Congress, 453-454, 2021
2021
Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch
V Yoganathan, VS Osburg, CJ Stevens
Psychology & Marketing 38 (6), 1001-1013, 2021
262021
COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown
H Liu, W Liu, V Yoganathan, VS Osburg
Technological forecasting and social change 166, 120600, 2021
3482021
Building better employer brands through employee social media competence and online social capital
V Yoganathan, VS Osburg, B Bartikowski
Psychology & Marketing 38 (3), 524-536, 2021
792021
Perspectives, opportunities and tensions in ethical and sustainable luxury: Introduction to the thematic symposium
VS Osburg, I Davies, V Yoganathan, F McLeay
Journal of Business Ethics 169, 201-210, 2021
842021
Replaced by a Robot: Service Implications in the Age of the Machine
F McLeay, VS Osburg, V Yoganathan, A Patterson
Journal of Service Research 24 (1), 104-121, 2021
1762021
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I Aaltio, A Abdalla, HA Abdelgaffar, S Abdelgawad, G Abord-Hugon Nonet, ...
Journal of Business Ethics 168, 881-897, 2021
2021
Effects of ethical certification and ethical eWoM on talent attraction
VS Osburg, V Yoganathan, B Bartikowski, H Liu, M Strack
Journal of Business Ethics 164, 535-548, 2020
532020
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