| I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products D Recalde, TC Jai, RP Jones Journal of Retailing and Consumer Services 78, 103764, 2024 | 5 | 2024 |
| Letting Customers Participate: Co-creating with Apparel Brands on Social Media DM Recalde, TC Jai, RP Jones, L Cuevas International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Green Branding: Role of Transparency and Source Credibility KB Mim, F Haque, TC Jai International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Innovative Technologies in Fashion Retail Landscape–Bridging the Industry Trends, Pedagogical Advancements, and Research Agenda J Kim, TC Jai, R Zhang, R Teng, V Rogovskiy, H Zhang International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| 3D Avatars and Body Image Perception of Young Adults: An Exploratory Study C Butcher, TC Jai, M Balasubramanian International Textile and Apparel Association Annual Conference Proceedings …, 2024 | 1 | 2024 |
| Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent NE Johnston, TM Jai, KV Phelan, N Velikova Social Responsibility Journal 19 (7), 1276-1296, 2023 | 5 | 2023 |
| Is sustainable positioning the new path to achieve eWOM and brand loyalty? An investigation on the Gen Z market of US apparel brands KB Mim, TC Jai, S Lee International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 2 | 2022 |
| The Influence of Big-Five Personality Traits on Independent Restaurant Owners' Entrepreneurial Behavior SP Yi, TM Jai 한국외식산업학회지 18 (4), 187-208, 2022 | | 2022 |
| The influence of sustainable positioning on eWOM and brand loyalty: analysis of credible sources and transparency practices based on the SOR model KB Mim, T Jai, SH Lee Sustainability 14 (19), 12461, 2022 | 30 | 2022 |
| Dreams Really Do Come True: How 3D Technology Will Shake the Future of Online Retailing R Westbrook, J Vice, TC Jai, HJJJ Chang International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| Building brand loyalty on social media: theories, measurements, antecedents, and consequences TC Jai, X Tong, HS Chen Journal of Brand Management, 1-23, 2022 | 21 | 2022 |
| Trust and commitment: Effect of applying consumer data rights on US Consumers' attitudes toward online retailers in big data era B Willis, T Jai, M Lauderdale Journal of Consumer Behaviour 20 (6), 1575-1590, 2021 | 16 | 2021 |
| Trust fall: data breach perceptions from loyalty and non-loyalty customers HS Chen, TM Jai The Service Industries Journal 41 (13-14), 947-963, 2021 | 44 | 2021 |
| Seeing it is like touching it: Unraveling the effective product presentations on online apparel purchase decisions and brain activity (An fMRI Study) TM Jai, D Fang, FS Bao, RN James III, T Chen, W Cai Journal of Interactive Marketing 53 (1), 66-79, 2021 | 61 | 2021 |
| Food safety education for elementary school students worldwide LL Peng, A Childress, J Dawson, TM Jai, NM Punyanunt-Carter, ... International Journal of School Health 8 (1), 3-13, 2021 | 4 | 2021 |
| It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience? K Scott, TMC Jai, HJJJ Chang International Textile and Apparel Association Annual Conference Proceedings …, 2020 | | 2020 |
| The Effects of Sustainability Perceptions on Perceived Values and Brand Love for Outdoor versus Fast Fashion Apparel Brands H Hicks, DC Fowler, HJJJ Chang, TMC Jai International Textile and Apparel Association Annual Conference Proceedings …, 2020 | 2 | 2020 |
| Transformative Learning Connected to the Triple Bottom Line of Apparel Business Sustainability: A Thematic Analysis MAN Rakib, HJJJ Chang, TMC Jai International Textile and Apparel Association Annual Conference Proceedings …, 2020 | 1 | 2020 |
| Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion S Yi, T Jai Journal of Hospitality Marketing & Management 29 (6), 662-681, 2020 | 106 | 2020 |
| Fashion Influencers: An Exploratory Study of How They Are Revolutionizing Modern Retail Marketing F Bruess, R Jones, TM Jai, HJ Chang 한국유통학회 학술대회 발표논문집, 1-4, 2020 | | 2020 |
