| Search Engine Revenue from Navigational and Brand Advertising J Gleason, A Koeninger, D Hu, J Teurn, Y Bart, S Knight, RE Robertson, ... Proceedings of the International AAAI Conference on Web and Social Media 18 …, 2024 | | 2024 |
| The Effect of Minimum Wage Changes on Restaurants and the Service Elasticity of Demand S Knight, Y Bart Available at SSRN 4746546, 2024 | | 2024 |
| The impact of digitalization on internationalization from an internalization theory lens N Drori, T Alessandri, Y Bart, R Herstein Long Range Planning 57 (1), 102395, 2024 | 7 | 2024 |
| When Vegas Comes to Wall Street: Associations Between Stock Price Volatility and Trading Frequency Amongst Gamblers L Weiss-Cohen, P Newall, Y Bart, M Zloteanu, M Peacey, P Ayton, ... International Journal of Mental Health and Addiction, 1-20, 2024 | 1 | 2024 |
| Not always as advertised: Different effects from viewing safer gambling adverts on gambling urges P Newall, L Weiss-Cohen, J Torrance, Y Bart OSF, 2024 | 1 | 2024 |
| Measuring Targeting Effectiveness in TV Advertising: Evidence from 313 Brands S Knight, TY Hsieh, Y Bart Available at SSRN 4638083, 2023 | | 2023 |
| Congruence Affects Story Ad Engagement on Social Media W Xie, R Dotsch, M Bos, Y Bart, Z Han, Y Liu Available at SSRN 4790627, 2023 | | 2023 |
| Generative AI and User-Generated Content: Evidence from Online Reviews S Knight, Y Bart Available at SSRN 4621982, 2023 | 2 | 2023 |
| When Non-Materiality is Material: Impact of ESG Emphasis on Firm Value S Singh, AV Malshe, Y Bart, S Netessine Available at SSRN 4579415, 2023 | 1 | 2023 |
| Racial Pay Gap in Influencer Marketing A Pei, Y Bart, K Pauwels, K Chan Northeastern U. D’Amore-McKim School of Business Research Paper, 2023 | 1 | 2023 |
| COVID-19 Demand Shocks Revisited: Did Advertising Technology Help Mitigate Adverse Consequences for Small and Midsize Businesses? SY Lee, J Runge, D Yoo, Y Bart, A Gyurak, JW Schneider arXiv preprint arXiv:2307.09035, 2023 | | 2023 |
| From Representation to Reception: Evaluating the Impact of Diversity in TV Advertising on Consumer Purchase Intention G Overgoor, G Yildirim, Y Bart, K Pauwels Available at SSRN 4471248, 2023 | 1 | 2023 |
| How ESG Reduces Risk: The Role of Consumers and Institutional Investors AV Malshe, Y Yin, A Colicev, Y Bart, K Pauwels Available at SSRN 4410032, 2023 | 2 | 2023 |
| Future Themes in the Sharing Economy B Heydari, O Ergun, R Dyal-Chand, Y Bart Reengineering the Sharing Economy: Design, Policy, and Regulation, 228, 2023 | 1 | 2023 |
| Sharing Economy and Privacy L Lambillotte, Y Bart Reengineering the Sharing Economy: Design, Policy, and Regulation, 45, 2023 | 1 | 2023 |
| Reengineering the Sharing Economy: Design, Policy, and Regulation B Heydari, O Ergun, R Dyal-Chand, Y Bart Cambridge University Press, 2023 | 3 | 2023 |
| Gender Inequality, Social Movement, and Company Actions: How Do Wall Street and Main Street React? A Fairchild, O Hawn, RV Aguilera, A Colicev, Y Bart Social Movement, and Company Actions: How Do Wall Street and Main Street React, 2023 | 1 | 2023 |
| Impact of using a centralized matching process on nursing home staffing HR Zarei, Y Bart, O Ergun Geriatric Nursing 49, 89-93, 2023 | 3 | 2023 |
| Break the Wall: Why and How to Democratize Digital in Your Business Z Aksehirli, Y Bart, K Chan, K Pauwels Emerald Group Publishing, 2022 | 2 | 2022 |
| Introduction to Seven Key Insights Z Aksehirli, Y Bart, K Chan, K Pauwels Break the Wall: Why and How to Democratize Digital in Your Business, 1-7, 2022 | | 2022 |
