| Is face and information availability important in green purchasing among young consumers? Y Zhang, TH Cham, CK Pek, CM Leong Humanities and Social Sciences Communications 11 (1), 1-14, 2024 | | 2024 |
| Advancing corporate sustainability: empowering the young consumers to reduce food waste for the sake of our planet SH Ting, CM Leong, TY Lim, TY Kuek, BCY Lim Asia-Pacific Journal of Business Administration, 2024 | | 2024 |
| Do you want a secure e-wallet? Understanding the role of risk and security in e-wallet continuance intention WL Lim, UT Munikrishnan, CM Leong, LC Hiew, MW Leong, L Yang Information & Computer Security 32 (3), 304-321, 2024 | 2 | 2024 |
| Navigating trust in mobile payments: Using necessary condition analysis to identify must-have factors for user acceptance KL Tan, CM Leong, NF Richter International Journal of Human–Computer Interaction, 1-15, 2024 | 1 | 2024 |
| Islamic insurance: a review and research agenda W Tong, M Ali, CH Puah, CM Leong, X Yuping Journal of Financial Services Marketing, 1-23, 2024 | | 2024 |
| To buy or not to buy? Green packaging, gender differences and the intention to purchase CM Leong, L She, TY Lim, NM Wong International Journal of Social Economics, 2024 | | 2024 |
| Real estate investment decisions in COVID-19 crisis: the effect of perception and behavioral biases M Ali, L Choi-Meng, ECX Aw, CH Puah, A Barut International Journal of Housing Markets and Analysis 17 (1), 32-47, 2024 | 6 | 2024 |
| Green Marketing Strategies and CSR: Are They Relevant to Consumer Willingness to Purchase Green Products? J Ravichandran, CM Leong, TY Lim, E Lim, LY Chaw Entrepreneurship and Green Finance Practices: Avenues for Sustainable …, 2023 | | 2023 |
| Financial Inclusion Across Asia: Bringing Opportunities for Businesses CM Leong, M Ali, SA Raza, CH Puah, IH Eksi Emerald Publishing Limited, 2023 | | 2023 |
| Massive open online courses learners' continuance intention: shaping a roadmap to micro-credentials Y Wang, LY Chaw, CM Leong, YM Lim, A Barut International Journal of Educational Management, 2023 | | 2023 |
| Consumer adoption of on‐demand digital platforms: An integrated model TY Lim, BCY Lim, CM Leong, IG Phang, WH Foong Global Business and Organizational Excellence 42 (6), 75-88, 2023 | 21 | 2023 |
| Young adult tourists’ intentions to visit rural community-based homestays TY Lim, CM Leong, LTK Lim, BCY Lim, RTH Lim, KS Heng Young Consumers 24 (5), 540-557, 2023 | 4 | 2023 |
| The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far? KL Tan, ISH Hii, W Zhu, CM Leong, E Lin Asia Pacific Journal of Marketing and Logistics 35 (7), 1639-1662, 2023 | 23 | 2023 |
| To visit and preserve an ecotourism destination? The moderating effect of the sense of responsibility TY Lim, MWT Chan, CM Leong, CH Chin Journal of Responsible Tourism Management 3 (1), 24-43, 2023 | 4 | 2023 |
| NO. TITLE PAGE JL Lubrin, F Tjiptono, IBGA Permana, A Setyawan, I Putu, E Widaharthana, ... | | 2023 |
| Eat up your plate! The reduction intention of food waste among young generation SH Ting, CM Leong, TY Lim, TY Kuek, BCY Lim Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism, 25-28, 2023 | 1 | 2023 |
| Asymmetric effects of inflation rate changes on the stock market index: The case of Indonesia PC Sia, CM Leong, CH Puah Journal of International Studies 16 (1), 2023 | 3 | 2023 |
| 26. The Effect of Leisure Constraint on Female Solo Traveling Participation PL Sim, HB Ting, S Shamsul, LS Kho, CM Leong, CK Lee, J Qee Responsible Tourism and Hospitality (ICRTH) 2022, 101, 2023 | | 2023 |
| Dataset describing problem factors of partnering relationships in the Malaysian construction industry E Yao, YM Lim, CM Leong, WC Lee, CK Pek Data in Brief 45, 108733, 2022 | | 2022 |
| Effects of Traditional Coffee Shop (Kopitiam) Service Quality on Customer Satisfaction and Customer Loyalty: A Study on Malaysian Youth BCY Lim, TY Lim, CM Leong, DN bin Zaidi Yusran Global Business and Management Research 14 (4s), 88-100, 2022 | 2 | 2022 |
Chin-Hong PuahProfessor, Faculty of Economics and Business, Universiti Malaysia Sarawak在 unimas.my 的电子邮件经过验证
