| Direct Effects of Tourism Commercials: Skin Conductance Methods S Li, B Sung, X Wei, N Scott Cognitive Psychology and Tourism, 291-301, 2024 | | 2024 |
| Synergistic competencies of business graduates for the digital age: directions for higher education L Butcher, B Sung, I Cheah International Journal of Educational Management, 2024 | | 2024 |
| How rarity and exclusivity influence types of perceived value for luxury X Wang, B Sung, I Phau Journal of Brand Management, 1-17, 2024 | | 2024 |
| Examining the mediating role of consumer desire for luxury: Can perceived sustainability and natural rarity evoke willingness to pay more? X Wang, B Sung, I Phau Journal of International Consumer Marketing, 1-19, 2024 | | 2024 |
| Growers’ perceptions and attitudes towards fungicide resistance extension services T Olita, M Stankovic, B Sung, M Jones, M Gibberd Scientific Reports 14 (1), 6821, 2024 | 1 | 2024 |
| Hitting it out of the park with park personality: Scale development and validation V Quintal, B Sung, MT Liu, C Van Duong Journal of Destination Marketing & Management 31, 100869, 2024 | | 2024 |
| How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity DS Lie, B Sung, M Stankovic, F Septianto Decision Support Systems 178, 114144, 2024 | | 2024 |
| Evaluating a virtual reality dementia training experience using psychophysiological methods: A randomised controlled study. A Stafford, S Bender, K Parsons, B Sung Australasian Journal on Ageing, 2024 | | 2024 |
| User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement L Butcher, B Sung Journal of Brand Management, 1-14, 2024 | 1 | 2024 |
| CSR commitment and consumer situational scepticism of luxury brands: antecedents, moderator and outcomes K Teah, I Phau, B Sung International Journal of Ethics and Systems, 2023 | | 2023 |
| The Tango of pride and envy: does others’ envy lead to the feeling of pride? B Sung, F Septianto, M Stankovic, C Duong European Journal of Marketing, 2023 | 2 | 2023 |
| Optimizing the Dissemination of Nature-Based Park Safety Information: A Customer Journey Mapping in Western Australia S Billy, V Michael, K Keegan, DM Olivia Leisure Sciences, 1-23, 2023 | | 2023 |
| Technology in aged care: a qualitative survey of academic, research, and technology industry professionals KM Lion, J Murfield, D Sriram, B Sung, G Cook, M Estai, C Jones, B Klein, ... Contemporary Nurse, 1-12, 2023 | 3 | 2023 |
| Agency appraisal of emotions and brand trust B Sung, S La Macchia, M Stankovic European Journal of Marketing, 2023 | 2 | 2023 |
| Economic sustainability of parks: the Park Visitor ECSI model V Quintal, M Cheng, B Sung, R Hooshmand Current Issues in Tourism, 1-14, 2023 | | 2023 |
| Resilience of Agri-Food Supply Chains: Australian Developments After a Decade of Supply and Demand Shocks FR Taghikhah, D Baker, MT Wynn, MB Sung, S Mounter, M Rosemann, ... Supply Chain Risk and Disruption Management: Latest Tools, Techniques and …, 2023 | 2 | 2023 |
| Prior memory encoding of negative distractors biases emotion-induced blindness L Jia, Y Zhao, B Sung, M Cheng, X Wang, J Wang Cognition and Emotion, 1-7, 2023 | | 2023 |
| Is Australia Ready for Autonomous Vehicles? Examining the Factors Influencing AV Adoption through Expert Interviews W Lim, S Lee, B Sung, S Cronin Australasian Marketing Journal, 14413582231175152, 2023 | 1 | 2023 |
| Revisiting experiential marketing: a Delphi study A Davey, B Sung, L Butcher Journal of Brand Management, 1-22, 2023 | 6 | 2023 |
| Task type's effect on attitudes towards voice assistants B Sung, H Im, VC Duong International Journal of Consumer Studies, 2023 | 4 | 2023 |
Marie CookeGriffith University在 griffith.edu.au 的电子邮件经过验证
