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Len Tiu Wright
Len Tiu Wright
Emeritus Prof, DMU; Formerly Marketing Professor, Huddersfield University and De Montfort University
在 bham.ac.uk 的电子邮件经过验证
标题
引用次数
年份
Differences in how leaders and employees view organizational changes: Lessons from an international multicultural context
G Al-Abdallah, R Helal, AO Dandis, LT Wright
Cogent Business & Management 10 (2), 2228028, 2023
52023
The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants
AO Dandis, DM Wallace-Williams, AK Ni, LT Wright, YI Abu Siam
The TQM Journal 35 (7), 2028-2051, 2023
212023
Factors influencing electronic word of mouth behavior in higher education institutions
HA Rabah, AO Dandis, MAH Eid, L Tiu Wright, A Mansour, IL Mukattash
Journal of Marketing Communications, 1-25, 2023
52023
Social norms, cues and improved communication to influence behaviour change of smokers
DM Wallace-Williams, L Tiu Wright, AO Dandis
Journal of Marketing Communications 29 (3), 288-313, 2023
82023
Marketing research and customer loyalty in an Islamic banking culture in the Middle East: A case study of Jordan
LT Wright
The Routledge Companion to Marketing Research, 377-400, 2021
12021
Epilogue: A more strategic look at the future of marketing research
M Stone, LT Wright, L Moutinho
The Routledge Companion to Marketing Research, 578-597, 2021
12021
The evolution of marketing research
M Stone, LT Wright, L Moutinho
The Routledge Companion to Marketing Research, 3-20, 2021
2021
Encouraging information disclosure on social media platforms in consumer marketing research
R Robin, H Gaber, LT Wright
The routledge companion to marketing research, 132-146, 2021
22021
Combining big data and marketing research to create customer insight
LT Wright, M Stone, R Robin, E Aravopoulou
The Routledge Companion to Marketing Research, 21-37, 2021
22021
Deciding on and using research data
M Stone, LT Wright, R Birn, L Moutinho
The Routledge Companion to Marketing Research, 186-205, 2021
2021
The Routledge companion to marketing research
LT Wright, L Moutinho, M Stone, RP Bagozzi
Routledge, 2021
72021
B to B firms’ motivation to become members of digital platforms: the case of crowd UK
S Ruhland, K Kooli, LT Wright
Journal of Business-to-Business Marketing 28 (2), 125-147, 2021
52021
Enhancing consumers’ self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction
AO Dandis, LT Wright, DM Wallace-Williams, I Mukattash, M Al Haj Eid, ...
Cogent Business & Management 8 (1), 1892256, 2021
562021
Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry
HR Gaber, A Elsamadicy, LT Wright
Cogent Business & Management 8 (1), 1884344, 2021
172021
Brand-reseller representative relationship for enablement: a research agenda
S Gupta, LT Wright
Qualitative Market Research: An International Journal 23 (4), 679-695, 2020
32020
Corporate branding and value creation for initiating and managing relationships in B2B markets
S Ozdemir, S Gupta, P Foroudi, LT Wright, TY Eng
Qualitative Market Research: An International Journal 23 (4), 627-661, 2020
302020
Nations as brands: Cinema's place in the branding role
S Gupta, MM Foroudi, J Väätänen, S Gupta, LT Wright
Journal of Business Research 116, 721-733, 2020
412020
The effects of CARTER model on attitudinal loyalty in Islamic banks
LT Dandis, Ala' Omar and Wright
International Journal of Quality and Service Sciences, 2020
562020
Adoption of big data technology for innovation in B2B marketing
LT Wright, R Robin, M Stone, DE Aravopoulou
Journal of Business-to-Business Marketing 26 (3-4), 281-293, 2019
1562019
Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt
H Rasheed Gaber, AM Elsamadicy, LT Wright
Journal of Global Scholars of Marketing Science 29 (3), 293-310, 2019
362019
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