Differences in how leaders and employees view organizational changes: Lessons from an international multicultural context G Al-Abdallah, R Helal, AO Dandis, LT Wright Cogent Business & Management 10 (2), 2228028, 2023 | 5 | 2023 |
The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants AO Dandis, DM Wallace-Williams, AK Ni, LT Wright, YI Abu Siam The TQM Journal 35 (7), 2028-2051, 2023 | 21 | 2023 |
Factors influencing electronic word of mouth behavior in higher education institutions HA Rabah, AO Dandis, MAH Eid, L Tiu Wright, A Mansour, IL Mukattash Journal of Marketing Communications, 1-25, 2023 | 5 | 2023 |
Social norms, cues and improved communication to influence behaviour change of smokers DM Wallace-Williams, L Tiu Wright, AO Dandis Journal of Marketing Communications 29 (3), 288-313, 2023 | 8 | 2023 |
Marketing research and customer loyalty in an Islamic banking culture in the Middle East: A case study of Jordan LT Wright The Routledge Companion to Marketing Research, 377-400, 2021 | 1 | 2021 |
Epilogue: A more strategic look at the future of marketing research M Stone, LT Wright, L Moutinho The Routledge Companion to Marketing Research, 578-597, 2021 | 1 | 2021 |
The evolution of marketing research M Stone, LT Wright, L Moutinho The Routledge Companion to Marketing Research, 3-20, 2021 | | 2021 |
Encouraging information disclosure on social media platforms in consumer marketing research R Robin, H Gaber, LT Wright The routledge companion to marketing research, 132-146, 2021 | 2 | 2021 |
Combining big data and marketing research to create customer insight LT Wright, M Stone, R Robin, E Aravopoulou The Routledge Companion to Marketing Research, 21-37, 2021 | 2 | 2021 |
Deciding on and using research data M Stone, LT Wright, R Birn, L Moutinho The Routledge Companion to Marketing Research, 186-205, 2021 | | 2021 |
The Routledge companion to marketing research LT Wright, L Moutinho, M Stone, RP Bagozzi Routledge, 2021 | 7 | 2021 |
B to B firms’ motivation to become members of digital platforms: the case of crowd UK S Ruhland, K Kooli, LT Wright Journal of Business-to-Business Marketing 28 (2), 125-147, 2021 | 5 | 2021 |
Enhancing consumers’ self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction AO Dandis, LT Wright, DM Wallace-Williams, I Mukattash, M Al Haj Eid, ... Cogent Business & Management 8 (1), 1892256, 2021 | 56 | 2021 |
Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry HR Gaber, A Elsamadicy, LT Wright Cogent Business & Management 8 (1), 1884344, 2021 | 17 | 2021 |
Brand-reseller representative relationship for enablement: a research agenda S Gupta, LT Wright Qualitative Market Research: An International Journal 23 (4), 679-695, 2020 | 3 | 2020 |
Corporate branding and value creation for initiating and managing relationships in B2B markets S Ozdemir, S Gupta, P Foroudi, LT Wright, TY Eng Qualitative Market Research: An International Journal 23 (4), 627-661, 2020 | 30 | 2020 |
Nations as brands: Cinema's place in the branding role S Gupta, MM Foroudi, J Väätänen, S Gupta, LT Wright Journal of Business Research 116, 721-733, 2020 | 41 | 2020 |
The effects of CARTER model on attitudinal loyalty in Islamic banks LT Dandis, Ala' Omar and Wright International Journal of Quality and Service Sciences, 2020 | 56 | 2020 |
Adoption of big data technology for innovation in B2B marketing LT Wright, R Robin, M Stone, DE Aravopoulou Journal of Business-to-Business Marketing 26 (3-4), 281-293, 2019 | 156 | 2019 |
Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt H Rasheed Gaber, AM Elsamadicy, LT Wright Journal of Global Scholars of Marketing Science 29 (3), 293-310, 2019 | 36 | 2019 |