¿ Qué es la innovación disruptiva R McDonald, M Raynor, C Christensen Harvard Business Review, 1-15, 2017 | 5 | 2017 |
1 The Opportunity Paradox: How Can Organizations Capture New Opportunities Most Effectively? CB Bingham, RM McDonald MIT Press, 2022 | | 2022 |
17. Disruptive Innovation CM Christensen | | |
2 Parallel Play: Why the Usual Rules of Competition and Strategy Don't Apply in Emerging Industries and Product Categories CB Bingham, RM McDonald MIT Press, 2022 | | 2022 |
3 Defer to or Ignore the Data? How Setting Aside Data (Selectively) Can Enable Pathbreaking Innovations CB Bingham, RM McDonald MIT Press, 2022 | | 2022 |
4 Crowd Sequencing: How to Accelerate Innovation and Address Uncertainty CB Bingham, RM McDonald MIT Press, 2022 | | 2022 |
5 Rational Heuristics: The" Simple Rules" That Leaders Use to Simplify Complexity CB Bingham, RM McDonald MIT Press, 2022 | | 2022 |
6 Framing Innovations Effectively: Making the New Familiar, Then Novel CB Bingham, RM McDonald MIT Press, 2022 | | 2022 |
7 Product versus Purpose: A Productive Tension on the Path to Building Brand Advantage CB Bingham, RM McDonald MIT Press, 2022 | | 2022 |
8 When It's Time to Pivot, What's Your Story? How to Sell Stakeholders on a New Strategy CB Bingham, RM McDonald MIT Press, 2022 | | 2022 |
A spanner in the works: Category-spanning entrants and audience valuation of incumbents RM McDonald, RT Allen Strategy Science 7 (3), 190-209, 2022 | 7 | 2022 |
AmazonFresh: Rekindling the online grocery market R McDonald, CM Christensen, R Yang, T Hollingsworth Harvard Business School Publishing, 2014 | 11 | 2014 |
Boeing 787: Manufacturing a dream R McDonald Harvard Business Review Press (China Case Studies), 2015 | 11 | 2015 |
Category Kings and Commoners?: Market Shaping and Its Consequences in Nascent Categories R McDonald Harvard Business School, 2023 | 20* | 2023 |
Cómo los aspirantes a" reyes" de una categoría pueden volverse" plebeyos" R Mcdonald, K Krach Harvard Deusto business review, 18-27, 2021 | | 2021 |
Competition and Strategic Interaction in New Markets RM McDonald Stanford University, 2012 | | 2012 |
Conclusion: From Impossible Trade-Offs to Productive Tensions CB Bingham, RM McDonald MIT Press, 2022 | | 2022 |
Disruptive innovation: An intellectual history and directions for future research CM Christensen, R McDonald, EJ Altman, JE Palmer Journal of management studies 55 (7), 1043-1078, 2018 | 986* | 2018 |
DuPont Kevlar: Commercializing a Miracle Fiber C Christensen, R McDonald | | 2017 |
Entrepreneurial beacons: The Y ale endowment, run‐ups, and the growth of venture capital YS Bermiss, BL Hallen, R McDonald, EC Pahnke Strategic Management Journal 38 (3), 545-565, 2017 | 48 | 2017 |