| ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’ A Jayawardena, N., Thaichon, P., Quach, S., Razzaq, A., Behl Journal of Business Research, 2023 | 70 | 2023 |
| 10 Online retailing and relationship marketing P Thaichon, M Dharmesti, S Quach, G Liyanaarachchi, S Weaven, ... Transforming Relationship Marketing: Strategies and Business Models in the …, 2020 | | 2020 |
| 295 Transforming Workplace Wellness in the Next-Generation Hospitality Industry by Leveraging Transformational Digital Technologies and Tools N Priya, I Satpathy, BCM Patnaik, P Thaichon Technology and Luxury Hospitality: AI, Blockchain and the Metaverse, 295, 2024 | | 2024 |
| 6 What People Actually Know about Posthumous Organ Donation A Alsalem, P Thaichon, S Weaven Ethical Approaches to Marketing: Positive Contributions to Society, 95, 2021 | | 2021 |
| A conceptual framework for understanding and developing entrepreneurial behaviour: implications for social marketers C Jebarajakirthy, P Thaichon International Journal of Nonprofit and Voluntary Sector Marketing 20 (4 …, 2015 | 14 | 2015 |
| A framework of artificial intelligence (AI) applications in marketing K Chung, S Quach, P Thaichon Artificial Intelligence for Marketing Management, 41-51, 2022 | 4 | 2022 |
| A meta‐analysis of customer engagement behaviour M Barari, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Consumer Studies 45 (4), 457-477, 2021 | 233 | 2021 |
| A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus L Quach, S., Weaven, S., Thaichon, P., Grace, D., Frazer Journal of Business & Industrial Marketing, 2019 | 10* | 2019 |
| A Study On Interactional Value Co-creation In A Digital Context L Casper Ferm, J Weerawardena, R Kumar, P Thaichon Proceedings of the 2022 Australian and New Zealand Marketing Academy …, 2022 | | 2022 |
| A sustainable inventory system with price‑sensitive demand and carbon emissions under partial trade credit and partial backordering A Taleizadeh, L Aliabadi, P Thaichon Operational Research, 2022 | 41 | 2022 |
| A Western franchise in Shanghai China a late entrant s success R Roberts, L Frazer, P Thaichon Journal of Strategic Marketing, 2020 | 6 | 2020 |
| Achieving customer loyalty through service excellence in internet industry P Thaichon, A Lobo, A Mitsis International Journal of Quality and Service Sciences 6 (4), 274-289, 2014 | 53 | 2014 |
| Aesthetic labor and visible diversity: The role in retailing service encounters S Quach, C Jebarajakirthy, P Thaichon Journal of Retailing and Consumer Services 38, 34-43, 2017 | 53 | 2017 |
| An analysis of product-place co-branding: the case of Ceylon Tea WT Ranasinghe, P Thaichon, M Ranasinghe Asia Pacific Journal of Marketing and Logistics 29 (1), 200-214, 2017 | 37 | 2017 |
| An empirical model of home internet services quality in Thailand P Thaichon, A Lobo, A Mitsis Asia Pacific Journal of Marketing and Logistics 26 (2), 190-210, 2014 | 127 | 2014 |
| Analysis of Consumers’ Intention Values in the Choice of a Mobile Service Provider P Thaichon, K Sharma, K Raina, S Kapoor Asian Journal of Business Research 6 (1), 67-82, 2016 | 13 | 2016 |
| Antecedents and consequences of panic buying: The case of COVID‐19 C Prentice, S Quach, P Thaichon International Journal of Consumer Studies, 2021 | 218 | 2021 |
| Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing J Cheah, X Lim, H Ting, Y Liu, Q S, P Thaichon Journal of Retailing and Consumer Services, 102242, 2020 | | 2020 |
| Are we already living with Skynet? Anthropomorphic artificial intelligence to enhance customer experience R Hasan, P Thaichon, S Weaven Developing digital marketing, 103-134, 2021 | 22 | 2021 |
| Are you a chocolate lover? An investigation of the repurchase behavior of chocolate consumers P Thaichon, C Jebarajakirthy, P Tatuu, RG Gajbhiyeb Journal of Food Products Marketing 24 (2), 163-176, 2018 | 36 | 2018 |
Sara Quach 🐬Griffith University在 griffith.edu.au 的电子邮件经过验证
