| A self‐regulatory model of consideration set formation M Paulssen, RP Bagozzi Psychology & Marketing 22 (10), 785-812, 2005 | 88 | 2005 |
| Analytisch gestützte Markenpositionierung V Trommsdorff, M Paulssen | 2 | |
| Antecedents and consequences of customer-company identification A Sommerfeld, M Paulssen Proceedings of the 37 th EMAC Conference, 2008 | 6 | 2008 |
| Are critical incidents really critical for a customer relationship? A MIMIC approach M Paulssen, A Sommerfeld Data Analysis, Machine Learning and Applications: Proceedings of the 31st …, 2008 | 1 | 2008 |
| Attachment orientations in business‐to‐business relationships M Paulssen Psychology & Marketing 26 (6), 507-533, 2009 | 101 | 2009 |
| Attachment security and the strength of commercial relationships: A longitudinal study M Paulssen, S Fournier Humboldt-Univ., Wirtschaftswiss. Fak., 2007 | 49 | 2007 |
| Attachment Styles in Business to Business Relationships M Paulssen Humboldt-Univ., Wirtschaftswiss. Fak., 2004 | 12 | 2004 |
| CASE-Center for Applied Statistics and Economics M Paulssen | | |
| Categorization Processes M Paulssen, M Paulssen Individual Goal Hierarchies as Antecedents of Market Structures, 59-101, 2000 | | 2000 |
| Choice Modeling and SEM: Integrating Two Popular Modeling Approaches in Empirical Marketing Research L Hildebrandt, D Temme, M Paulssen Quantitative marketing and marketing management: Marketing models and …, 2012 | 6 | 2012 |
| Common Method Variance/Ursachen, Auswirkungen und Kontroll-möglichkeiten T DIRK, P MARCEL, H Lutz Die Betriebswirtschaft 69 (2), 123-146, 2009 | 3 | 2009 |
| Common Method Variance/Ursachen, Auswirkungen und Kontroll-möglichkeiten D Temme, M Paulssen, L Hildebrandt Die Betriebswirtschaft 69 (2), 123, 2009 | 91 | 2009 |
| Consciousness for fair consumption: conceptualization, scale development and empirical validation I Balderjahn, M Peyer, M Paulssen International Journal of Consumer Studies 37 (5), 546-555, 2013 | 118 | 2013 |
| Consideration Set Formation as a Goal-derived Categorization Process M Paulssen, M Paulssen Individual Goal Hierarchies as Antecedents of Market Structures, 181-199, 2000 | | 2000 |
| Consideration Sets as Goal Derived Categories: An Application to Market Structuring M Paulssen, RP Bagozzi, MM Birk Humboldt-Univ., Wirtschaftswiss. Fak., 2005 | 1 | 2005 |
| Customer coping in response to relationship transgressions: An attachment theoretic approach M Paulssen, RP Bagozzi Handbook of brand relationships, 380-398, 2014 | 27 | 2014 |
| Customer in-role and extra-role behaviours in a retail setting: The differential roles of customer-company identification and overall satisfaction M Paulssen, J Brunneder, A Sommerfeld European Journal of Marketing 53 (12), 2501-2529, 2019 | 46 | 2019 |
| Customers’ experienced product quality: scale development and validation RR Das Guru, M Paulssen European Journal of Marketing 54 (4), 645-670, 2020 | 67 | 2020 |
| DIE BETRIEBSWIRTSCHAFT D Temme, M Paulssen, L Hildebrandt, C Homburg, M Klarmann, ... | | |
| Embedded Business-to-business Relationships M Paulssen Humboldt-Univ., Wirtschaftswiss. Fak., 2004 | | 2004 |
