| (In) compatibilities in sustainable luxury signals VS Osburg, V Yoganathan, F McLeay, MF Diallo Ecological Economics 196, 107430, 2022 | 9 | 2022 |
| Attracting Job Candidates Through Information about a Company’s Ethicality: The Effects of Certification and EWOM VS Osburg, V Yoganathan, B Bartikowski, H Liu, M Strack Global Marketing Conference, 527-527, 2018 | | 2018 |
| B2B Brands & Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer S Schaub, V Yoganathan, D Hart | | 2015 |
| Beyond “positive and negative statement”–Reconceptualization of eWOM H Liu, C Jayawardhena, V Yoganathan | | |
| Branding in the digital age: A'2020'vision for brand management V Yoganathan, S Roper, F McLeay, JC Machado Internet Research 30 (1), 19-22, 2020 | 9 | 2020 |
| Building better employer brands through employee social media competence and online social capital V Yoganathan, VS Osburg, B Bartikowski Psychology & Marketing 38 (3), 524-536, 2021 | 79 | 2021 |
| Call for Papers for Journal of Business Research Special Issue on: Old Wine in New Bottles? Revisiting Electronic Word-of-Mouth (eWOM) Submissions open: 01-July-2021 Deadline … H Liu, C Jayawardhena, VS Osburg, V Yoganathan | | |
| Can (A) I give you a ride? Development and validation of the CRUISE framework for autonomous vehicle services VS Osburg, V Yoganathan, WH Kunz, S Tarba Journal of Service Research 25 (4), 630-648, 2022 | 16 | 2022 |
| Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications V Yoganathan, VS Osburg, WH Kunz, W Toporowski Tourism Management 85, 104309, 2021 | 157 | 2021 |
| Classifying residents' roles as online place-ambassadors S Uchinaka, V Yoganathan, VS Osburg Tourism Management 71, 137-150, 2019 | 97 | 2019 |
| COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown H Liu, W Liu, V Yoganathan, VS Osburg Technological forecasting and social change 166, 120600, 2021 | 348 | 2021 |
| CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis A Khalili Nasr, M Rashidirad, V Yoganathan, A Salehi Sadaghiani University of Sussex, 0 | | |
| CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis AK Nasr, M Rashidirad, V Yoganathan, AS Sadaghiani Information Systems Frontiers 26 (3), 987-1004, 2024 | 8 | 2024 |
| Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design: An Abstract Z Ben, H Liu, VS Osburg, V Yoganathan Academy of Marketing Science Annual Conference-World Marketing Congress, 453-454, 2021 | | 2021 |
| Driving’Online & ‘Putting’Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment R Gay, F McLeay, V Yoganathan | | 2016 |
| Effects of ethical certification and ethical eWoM on talent attraction VS Osburg, V Yoganathan, B Bartikowski, H Liu, M Strack Journal of Business Ethics 164, 535-548, 2020 | 53 | 2020 |
| Effects of gender congruity in human-robot service interactions: The moderating role of masculinity V Pitardi, B Bartikowski, VS Osburg, V Yoganathan International Journal of Information Management 70, 102489, 2023 | 21 | 2023 |
| Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age H Liu, C Jayawardhena, P Shukla, VS Osburg, V Yoganathan Journal of Business Research 176, 114587, 2024 | 4 | 2024 |
| Exploring the role of marketing communications in encouraging ethical consumption VS Osburg, D Conroy, M Strack, V Yoganathan | | 2016 |
| Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch V Yoganathan, VS Osburg, CJ Stevens Psychology & Marketing 38 (6), 1001-1013, 2021 | 26 | 2021 |
Victoria-Sophie OsburgAssociate Professor of Marketing, Montpellier Business School在 montpellier-bs.com 的电子邮件经过验证
