| Augmented Reality to Ameliorate Customer Participation? An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes M Souka, N Bilstein, R Decker, B Er, J Hellwig Proceedings of the 29th Recent Advances in Retailing and Consumer Science …, 2022 | 1 | 2022 |
| Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies M Souka, N Bilstein, R Decker Proceedings of the 50th European Marketing Academy (EMAC) Conference, 2021 | | 2021 |
| Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry M Souka, M Rump, M Löffler, R Decker Marketing ZFP–Journal of Research and Management 45 (2), 2023 | | 2023 |
| Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies M Souka, N Bilstein, R Decker Journal of Business Research 172, 114396, 2024 | 2 | 2024 |
| How Voice Assistants Affect Customer Experience in Online Shopping AM Flaswinkel, N Bilstein, M Rump, M Souka, R Decker transfer–Zeitschrift für Kommunikation und Markenmanagement, 2022 | 1 | 2022 |
| Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions M Souka, D Böger, R Decker, C Stummer, A Wiemann International Journal of Automotive Technology and Management 20 (1), 1-24, 2020 | 20 | 2020 |
| Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load M Souka, KM Heimann, J Hellwig, N Bilstein, R Decker | | 2023 |
Nicola BilsteinUniversity of Bayreuth在 uni-bayreuth.de 的电子邮件经过验证
Nicola BilsteinUniversity of Bayreuth在 uni-bayreuth.de 的电子邮件经过验证
Christian StummerProfessor of Innovation and Technology Management, Bielefeld University在 uni-bielefeld.de 的电子邮件经过验证
