| 14. The Value-based Sales Approach–Design Process, Tools and Needed Capabilities to Create a Solution H Luotola, M Ivanova-Gongne, J Liinamaa | | |
| Always trusts, always hopes, always perseveres? Comparative discourse analysis of the perception of international entrepreneurship during pandemic L Torkkeli, M Ivanova-Gongne, A Vuorio, I Kulkov Empirical International Entrepreneurship: A Handbook of Methods, Approaches …, 2021 | 6 | 2021 |
| Business-to-business marketing research: Assessing readability and discussing relevance to practitioners O Dziubaniuk, W Barner-Rasmussen, N Koporcic, M Ivanova-Gongne, ... Industrial Marketing Management 92, 217-231, 2021 | 23 | 2021 |
| Challenges of network interaction in managing sustainable development projects in developing countries: case of an international consulting company O Dziubaniuk, M Ivanova-Gongne, E Berdysheva Critical Perspectives on International Business 18 (4), 546-573, 2022 | 18 | 2022 |
| Circular economy models implementation in textile industry: An emerging business network perspective O Dziubaniuk, M Ivanova-Gongne, M Nyholm Annual IMP Conference, 2022 | 1 | 2022 |
| Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions M Ivanova-Gongne, N Koporcic, O Dziubaniuk, T Mandják Industrial Marketing Management 70, 193-204, 2018 | 33 | 2018 |
| CSR Communication During Critical Events: A Semiotic Perspective M Ivanova-Gongne, SM Lang CSR COMMUNICATION CONFERENCE 2015, 85, 2015 | | 2015 |
| CSR communication in stakeholder networks: a semiotic perspective S Lång, M Ivanova-Gongne Baltic Journal of Management 14 (3), 480-499, 2019 | 13 | 2019 |
| Cultural sensemaking of corporate social responsibility: A dyadic view of Russian–Finnish business relationships M Ivanova-Gongne, L Torkkeli, M Hannibal, M Uzhegova, ... Industrial Marketing Management 101, 153-164, 2022 | 39 | 2022 |
| CULTURE FRAME SWITCHING IN INTERNATIONAL ENTREPRENEURSHIP: SENSEMAKING NARRATIVES OF RUSSIAN IMMIGRANT ENTREPRENEURS IN FINLAND M IVANOVA-GONGNE Contemporary issues in international business and entrepreneurship, 202, 2021 | 2 | 2021 |
| Culture in business interaction: an individual perspective: empirical studies in Finnish-Russian business relationships M Ivanova-Gongne Åbo Akademi-Åbo Akademi University, 2014 | 3 | 2014 |
| Culture in business relationship interaction: an individual perspective M Ivanova-Gongne Journal of Business & Industrial Marketing 30 (5), 608-615, 2015 | 57 | 2015 |
| Deciphering and understanding cultural codes within Finnish-Russian business relationship development M Ivanova | | |
| Destruction and Reconstruction of Corporate Reputation in the International Business Network Context N Koporcic, M Ivanova-Gongne, JÅ Törnroos, O Dziubaniuk | | 2022 |
| Developing insights on branding in the B2B context: Case studies from business practice N Koporcic, M Ivanova-Gongne, AG Nyström, JÅ Törnroos Emerald Publishing Limited, 2018 | 15 | 2018 |
| Emic and etic approaches in cross-cultural business marketing research: A divide or a continuum? M Ivanova-Gongne, N Koporcic, O Dziubaniuk, JÅ Törnroos IMP Asia Conference, 2022 | | 2022 |
| Ethical values adaptation in international B2B relationships: case of Russian immigrant entrepreneurs in Finland O Dziubaniuk, M Ivanova-Gongne Journal of Business & Industrial Marketing 36 (13), 91-104, 2021 | 9 | 2021 |
| Exploring linguistic identity: Female Migrant Talent in Focus M Ivanova-Gongne, M Elo, M Shaymardanov, R Aman, ... EIBA Annual Conference 2023, 2024 | | 2024 |
| Female Diasporans and Diaspora Networks: A Neglected Resource for Business? M Elo, I Gugenishvili, M Ivanova-Gongne The Palgrave Handbook of Global Migration in International Business, 407-431, 2023 | 1 | 2023 |
| Forging the future: The evolving role of individuals in B2B marketing M Ivanova-Gongne, L Torkkeli, N Koporcic, W Barner-Rasmussen Individuals in B2B Marketing, 250-256, 2024 | | 2024 |
Lasse TorkkeliLUT University在 lut.fi 的电子邮件经过验证
