A causal model of consumer involvement: replication and extension RE Goldsmith, J Emmert, C Hofacker Winter Education Conference Proceedings: American Marketing Association, 330-8, 1991 | 15 | 1991 |
A Methodology and Investigation of an eLoyalty Metric, Consumer Bookmarking Behavior J Murphy, CF Hofacker Journal of Computer-Mediated Communication 10 (1), JCMC1019, 2004 | 2 | 2004 |
A PL/I Program to Generate Randomized Stimulus and Response Sequences for Experiments CF Hofacker Behavior Research Methods and Instrumentation 14, 553-554, 1982 | | 1982 |
A Preminary Investigation of Consumer Bookmarking Behaviour J Murphy, C Hofacker A Preminary Investigation of Consumer Bookmarking Behaviour, N/A, 2003 | | 2003 |
Abuse of Statistical Packages: The Case of the General Linear Model CF Hofacker American Journal of Physiology: Regulatory, Integrative and Comparative …, 1983 | 20 | 1983 |
Adding store to web: migration and synergy effects in multi-channel retailing E Fornari, D Fornari, S Grandi, M Menegatti, CF Hofacker International Journal of Retail & Distribution Management 44 (6), 658-674, 2016 | 131 | 2016 |
Adding voice to the omnichannel and how that affects brand trust M Pagani, M Racat, CF Hofacker Journal of Interactive Marketing 48 (1), 89-105, 2019 | 118 | 2019 |
Advanced technology for transit passenger information delivery systems C Hofacker, WA Mustard Florida State University. College of Business, 1999 | | 1999 |
Alternative methods for measuring organization fit: technology, structure, and performance JJ Hoffman, JB Cullen, NM Carter, CF Hofacker Journal of Management 18 (1), 45-57, 1992 | 81 | 1992 |
Artificial intelligence and the shaping of the business context D Corsaro, SL Vargo, C Hofacker, F Massara Journal of Business Research 145, 2022 | 5 | 2022 |
Assessing brand equity for resource allocation and strategy development in Séminaire International de Recherche en Marketing. 14. Evaluation de l'égalité des marques pour l … R MIZERSKI, C HOFACKER, W JOLLEY | | |
Attracting and Retaining Online Buyers: Comparing B2C and B2B Customers E Bridges, RE Goldsmith, CF Hofacker Advances in electronic marketing, 1, 2005 | 30 | 2005 |
Beyond gaming: linking flow, brand attitudes, and purchase intent in realistic and emergent three-dimensional virtual environments R Hooker, M Wasko, D Paradice, R Teigland, C Hofacker Information Technology & People 32 (6), 1397-1422, 2019 | 22 | 2019 |
Big data and consumer behavior: Imminent opportunities CF Hofacker, EC Malthouse, F Sultan Journal of consumer marketing 33 (2), 89-97, 2016 | 313 | 2016 |
Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020 | 311 | 2020 |
Building Fractional Factorials: a Methodology for Symmetric and Asymmetric Designs SP Kantamneni, CF Hofacker Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference …, 1993 | | 1993 |
Businesses and Consumers as Online Customers E Bridges, R Goldsmith, C Hofacker Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, 83-88, 2006 | 1 | 2006 |
Calibration of consumer knowledge of the web KG Pillai, C Hofacker International Journal of Research in Marketing 24 (3), 254-267, 2007 | 78 | 2007 |
Categorical judgment scaling with ordinal assumptions CF Hofacker Multivariate Behavioral Research 19 (1), 91-106, 1984 | 49 | 1984 |
CfP JBR: Artificial Intelligence D Corsaro, C Hofacker, F Massara, SL Vargo | | |