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Charles F. Hofacker
Charles F. Hofacker
Persis Rockwood Professor of Marketing, Florida State University
在 business.fsu.edu 的电子邮件经过验证 - 首页
标题
引用次数
年份
A causal model of consumer involvement: replication and extension
RE Goldsmith, J Emmert, C Hofacker
Winter Education Conference Proceedings: American Marketing Association, 330-8, 1991
151991
A Methodology and Investigation of an eLoyalty Metric, Consumer Bookmarking Behavior
J Murphy, CF Hofacker
Journal of Computer-Mediated Communication 10 (1), JCMC1019, 2004
22004
A PL/I Program to Generate Randomized Stimulus and Response Sequences for Experiments
CF Hofacker
Behavior Research Methods and Instrumentation 14, 553-554, 1982
1982
A Preminary Investigation of Consumer Bookmarking Behaviour
J Murphy, C Hofacker
A Preminary Investigation of Consumer Bookmarking Behaviour, N/A, 2003
2003
Abuse of Statistical Packages: The Case of the General Linear Model
CF Hofacker
American Journal of Physiology: Regulatory, Integrative and Comparative …, 1983
201983
Adding store to web: migration and synergy effects in multi-channel retailing
E Fornari, D Fornari, S Grandi, M Menegatti, CF Hofacker
International Journal of Retail & Distribution Management 44 (6), 658-674, 2016
1312016
Adding voice to the omnichannel and how that affects brand trust
M Pagani, M Racat, CF Hofacker
Journal of Interactive Marketing 48 (1), 89-105, 2019
1182019
Advanced technology for transit passenger information delivery systems
C Hofacker, WA Mustard
Florida State University. College of Business, 1999
1999
Alternative methods for measuring organization fit: technology, structure, and performance
JJ Hoffman, JB Cullen, NM Carter, CF Hofacker
Journal of Management 18 (1), 45-57, 1992
811992
Artificial intelligence and the shaping of the business context
D Corsaro, SL Vargo, C Hofacker, F Massara
Journal of Business Research 145, 2022
52022
Assessing brand equity for resource allocation and strategy development in Séminaire International de Recherche en Marketing. 14. Evaluation de l'égalité des marques pour l …
R MIZERSKI, C HOFACKER, W JOLLEY
Attracting and Retaining Online Buyers: Comparing B2C and B2B Customers
E Bridges, RE Goldsmith, CF Hofacker
Advances in electronic marketing, 1, 2005
302005
Beyond gaming: linking flow, brand attitudes, and purchase intent in realistic and emergent three-dimensional virtual environments
R Hooker, M Wasko, D Paradice, R Teigland, C Hofacker
Information Technology & People 32 (6), 1397-1422, 2019
222019
Big data and consumer behavior: Imminent opportunities
CF Hofacker, EC Malthouse, F Sultan
Journal of consumer marketing 33 (2), 89-97, 2016
3132016
Brave new world? On AI and the management of customer relationships
B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ...
Journal of Interactive Marketing 51 (1), 44-56, 2020
3112020
Building Fractional Factorials: a Methodology for Symmetric and Asymmetric Designs
SP Kantamneni, CF Hofacker
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference …, 1993
1993
Businesses and Consumers as Online Customers
E Bridges, R Goldsmith, C Hofacker
Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, 83-88, 2006
12006
Calibration of consumer knowledge of the web
KG Pillai, C Hofacker
International Journal of Research in Marketing 24 (3), 254-267, 2007
782007
Categorical judgment scaling with ordinal assumptions
CF Hofacker
Multivariate Behavioral Research 19 (1), 91-106, 1984
491984
CfP JBR: Artificial Intelligence
D Corsaro, C Hofacker, F Massara, SL Vargo
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