| " Hands Off" Or" hands On": The Marketing of Service Innovations G Iyer, D Soberman INSEAD, 1999 | 1 | 1999 |
| A bargaining theory of distribution channels G Iyer, JM Villas-Boas Journal of marketing research 40 (1), 80-100, 2003 | 507 | 2003 |
| A containerized software system for generation, management, and exploration of features from whole slide tissue images J Saltz, A Sharma, G Iyer, E Bremer, F Wang, A Jasniewski, T DiPrima, ... Cancer research 77 (21), e79-e82, 2017 | 60 | 2017 |
| A reflection on analytical work in marketing: Three points of consensus R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ... Marketing Letters 23, 381-389, 2012 | 7 | 2012 |
| Automated SMS Training and Micro-Entrepreneurship Performance W Fuchs, G Iyer, P Jeziorski | | 2022 |
| Competing for attention in social communication markets G Iyer, Z Katona Management Science 62 (8), 2304-2320, 2016 | 96 | 2016 |
| Competition in consumer shopping experience G Iyer, D Kuksov Marketing Science 31 (6), 913-933, 2012 | 48 | 2012 |
| Competitive algorithmic targeting and model selection G Iyer, TT Ke SSRN, 2022 | 1 | 2022 |
| Competitive Model Selection in Algorithmic Targeting G Iyer, TT Ke National Bureau of Economic Research, 2023 | 1 | 2023 |
| Consumer feelings and equilibrium product quality G Iyer, D Kuksov Journal of Economics & Management Strategy 19 (1), 137-168, 2010 | 58 | 2010 |
| Contracting for" retention" and" conquest" Facilitating Information G Iyer, D Soberman INSEAD, 1998 | | 1998 |
| Contractual relationships and coordination in distribution channels G Iyer, V Padmanabhan Managing Business Interfaces: Marketing and Engineering Issues in the Supply …, 2005 | 17 | 2005 |
| Coordinating channels under price and nonprice competition G Iyer Marketing science 17 (4), 338-355, 1998 | 526 | 1998 |
| Corruptible advice E Durbin, G Iyer American Economic Journal: Microeconomics 1 (2), 220-242, 2009 | 54 | 2009 |
| Credit Failures and Entrepreneurial Risk Aversion W Fuchs, G Iyer, P Jeziorski | | 2023 |
| Emerging Markets K Sudhir, J Priester, M Shum, D Atkin, A Foster, G Iyer, G Jin, D Keniston, ... | | |
| Essays on retail competition and distribution channel relationships in heterogeneous markets. GK Iyer | | 1998 |
| Experiments on strategic choices and markets W Amaldoss, TH Ho, A Krishna, KY Chen, P Desai, G Iyer, S Jain, N Lim, ... Marketing letters 19, 417-429, 2008 | 23 | 2008 |
| Experiments on strategie choices and markets A Krishna, KY Chen, P Desai, G Iyer, S Jain, N Lim, J Morgan, R Oprea, ... | | |
| Free-surface proximity induced bistability and semi-semicoherency in precipitation systems RM Raghavendra, A Subramaniam, G Iyer Physica Scripta 99 (2), 025965, 2024 | | 2024 |
