| Dimensions of business and nonprofit collaborative relationships WW Wymer Jr, S Samu Journal of Nonprofit & Public Sector Marketing 11 (1), 3-22, 2003 | 411* | 2003 |
| Using advertising alliances for new product introduction: interactions between product complementarity and promotional strategies S Samu, HS Krishnan, RE Smith Journal of Marketing 63 (1), 57-74, 1999 | 402 | 1999 |
| The effect of fit and dominance in cause marketing communications S Samu, W Wymer Journal of Business Research 62 (4), 432-440, 2009 | 251 | 2009 |
| Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender A Mishra, SS Maheswarappa, M Maity, S Samu Journal of Business Research 86, 394-405, 2018 | 229 | 2018 |
| Volunteer service as symbolic consumption: Gender and occupational differences in volunteering WW Wymer Jr, S Samu Journal of Marketing Management 18 (9-10), 971-989, 2002 | 135 | 2002 |
| The influence of cause marketing associations on product and cause brand value W Wymer, S Samu International Journal of Nonprofit and Voluntary Sector Marketing 14 (1), 1-20, 2009 | 106 | 2009 |
| Brand related information as context: The impact of brand name characteristics on memory and choice S Samu, H Shanker Krishnan Journal of the Academy of Marketing Science 38, 456-470, 2010 | 73 | 2010 |
| Cause marketing communications: Consumer inference on attitudes towards brand and cause S Samu, W Wymer European Journal of Marketing 48 (7/8), 1333-1353, 2014 | 70 | 2014 |
| Nonprofit-business alliance model: Formation and outcomes S Samu, WW Wymer Jr Journal of Nonprofit & Public Sector Marketing 9 (1-2), 45-61, 2001 | 52 | 2001 |
| Impact of brand‐building activities and retailer‐based brand equity on retailer brand communities S Samu, P Krishnan Lyndem, RA Litz European Journal of Marketing 46 (11/12), 1581-1601, 2012 | 41 | 2012 |
| The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective SW Carvalho, S Samu, S Sivaramakrishnan Journal of International Consumer Marketing 23 (2), 135-150, 2011 | 39 | 2011 |
| The efficacy of anti‐smoking advertisements: the role of source, message, and individual characteristics S Samu, N Bhatnagar International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008 | 38 | 2008 |
| Impact of fake news on social image perceptions and consumers’ behavioral intentions A Mishra, S Samu Journal of Consumer Marketing, 2021 | 34 | 2021 |
| Teenagers’ eWOM intentions: a nature vs nurture perspective A Mishra, SS Maheswarappa, M Maity, S Samu Marketing Intelligence & Planning 36 (4), 470-483, 2018 | 18 | 2018 |
| If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic A Mishra, RG Indwar, S Samu Journal of Consumer Marketing 39 (3), 294-305, 2022 | 13 | 2022 |
| Altruistic by association, altruistic for advantage? Buying groups and small firm community involvement RA Litz, S Samu Nonprofit and Voluntary Sector Quarterly 37 (4), 646-667, 2008 | 11 | 2008 |
| Social Advertising: Effects of Dominance and Fit on Attitudes and Behavioral Intentions S Samu, WW Wymer Jr Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 4 | 2014 |
| Social advertising: effects of dominance and fit on attitudes and behavioral intentions S Samu, W Wymer DEVELOPMENTS IN MARKETING SCIENCE 25, 226-226, 2002 | 3 | 2002 |
| The Impact of Smokers' Group‐Membership and Activist Gender on Tolerance for Smoking, Receptiveness and Perceived Susceptibility to Anti‐Smoking Messages, and Likelihood of … N Bhatnagar, S Samu Journal of Nonprofit & Public Sector Marketing 21 (2), 113-138, 2009 | 2 | 2009 |
| Role of advertising in the success of brand extensions: Interaction between attribute type and ad format S Samu, N Ducey American Marketing Association. Conference Proceedings 13, 385, 2002 | 2 | 2002 |
Walter WymerProfessor of Marketing, University of Lethbridge在 uleth.ca 的电子邮件经过验证
