关注
Brandon Reich
Brandon Reich
Ahlbrandt Associate Professor of Marketing, Portland State University
在 pdx.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words
M Pittman, BJ Reich
Computers in Human Behavior 62, 155-167, 2016
12892016
Less is more: is a green demarketing strategy sustainable?
CA Armstrong Soule, BJ Reich
Journal of Marketing Management 31 (13-14), 1403-1427, 2015
1422015
Food as Ideology: Measurement and Validation of Locavorism
BJ Reich, JT Beck, J Price
Journal of Consumer Research 45 (4), 849-868, 2018
1312018
Green demarketing in advertisements: Comparing “buy green” and “buy less” appeals in product and institutional advertising contexts
BJ Reich, CAA Soule
Journal of Advertising 45 (4), 441-458, 2016
1132016
An Appeal to Intimacy: Consumer Response to Platform‐Appeal Fit on Social Media
BJ Reich, M Pittman
Journal of Consumer Psychology 30 (4), 660-670, 2020
552020
And justice for all: Revisiting the global belief in a just world scale
B Reich, X Wang
Personality and Individual Differences 78, 68-76, 2015
552015
Social sustainability as buying local: Effects of soft policy, meso-level actors, and social influences on purchase intentions
F Testa, MV Russo, TB Cornwell, A McDonald, B Reich
Journal of Public Policy & Marketing 37 (1), 152-166, 2018
452018
Who deserves faulty products? How blaming the victim prevents consumer punitive action
BJ Reich, T Campbell, R Madrigal
Journal of Consumer Psychology 30 (1), 60-76, 2020
202020
Reconstructing the side-effect effect: A new way of understanding how moral considerations drive intentionality asymmetries.
SM Laurent, BJ Reich, JLM Skorinko
Journal of Experimental Psychology: General 148 (10), 1747, 2019
172019
A shared understanding: Redefining “sharing” from a consumer perspective
BJ Reich, H Yuan
Journal of Marketing Theory and Practice 27 (4), 430-444, 2019
162019
Understanding side-effect intentionality asymmetries: Meaning, morality, or attitudes and defaults?
SM Laurent, BJ Reich, JLM Skorinko
Personality and Social Psychology Bulletin 47 (3), 410-425, 2021
102021
When and Why Consumers Respond to Online Privacy Violations
C Tran, B Reich, H Yuan
HICSS, 2023
12023
You ought to know: Why consumers think companies can foresee bad (but not good) side effects
BJ Reich, SM Laurent
Psychology & Marketing 40 (3), 610-623, 2023
12023
No to Facebook but Yes to Amazon: A Multi-method Investigation of Consumer Response to Privacy Violations
C Tran, BJ Reich, H Yuan
Marketing Science Institute Working Paper Series 21, 118, 2021
12021
ETHICAL CONSUMERS IMPLICITLY WALK THEIR TALKS: TOWARD AN IMPLICIT MEASURE OF ETHICAL CONSUMERISM USING THE AFFECT MISATTRIBUTION PROCEDURE
B Reich, H Yuan, L Zollo, R Rialti
Global Fashion Management Conference, 117-121, 2024
2024
CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM
B Reich, H Yuan, L Zollo, R Rialti
Global Marketing Conference, 741-742, 2023
2023
Bought but never used: How and when unused utility reduces subsequent spending
S Koley, BJ Reich
Psychology & Marketing 40, 1953-1964, 2023
2023
Using a Field Experiment to Complement Lab Studies in Consumer Behavior
B Reich, R Madrigal
SAGE Publications Ltd, 2023
2023
Unexpected Blame: Beliefs, Judgments, and Inferences
BJ Reich
University of Oregon, 2018
2018
Praise for Blame: Consumer Inferences following Cause Marketing
B Reich, T Campbell, R Madrigal
Advances in Consumer Research 45, 842-843, 2017
2017
系统目前无法执行此操作,请稍后再试。
文章 1–20