| Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ... International journal of information management 57, 101994, 2021 | 2062 | 2021 |
| Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice … YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ... International Journal of Information Management 71, 102642, 2023 | 1801* | 2023 |
| Impact of COVID-19 on transportation in Lagos, Nigeria E Mogaji Transportation research interdisciplinary perspectives 6, 100154, 2020 | 327 | 2020 |
| The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers E Mogaji, TO Soetan, TA Kieu Australasian Marketing Journal 29 (3), 235-242, 2020 | 261 | 2020 |
| Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ... Journal of Computer Information Systems 63 (3), 735-765, 2023 | 238 | 2023 |
| Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot A Abdulquadri, E Mogaji, TA Kieu, NP Nguyen Journal of Enterprising Communities: People and Places in the Global Economy …, 2021 | 200 | 2021 |
| Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image M Gökerik, A Gürbüz, I Erkan, E Mogaji, S Sap Asia Pacific journal of marketing and logistics 30 (5), 1222-1238, 2018 | 156 | 2018 |
| Emerging-market consumers’ interactions with banking chatbots E Mogaji, J Balakrishnan, AC Nwoba, NP Nguyen Telematics and Informatics 65, 101711, 2021 | 149 | 2021 |
| Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study E Mogaji, NP Nguyen International Journal of Bank Marketing 40 (6), 1272-1298, 2022 | 129 | 2022 |
| Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19) E Mogaji Research Agenda Working Papers 2020 (5), 57-63, 2020 | 116 | 2020 |
| The potential of generative artificial intelligence across disciplines: Perspectives and future directions KB Ooi, GWH Tan, M Al-Emran, MA Al-Sharafi, A Capatina, A Chakraborty, ... Journal of Computer Information Systems, 1-32, 2023 | 113 | 2023 |
| Marketing mix in a heterogenous higher education market: A case of Africa E Ndofirepi, T Farinloye, E Mogaji Routledge, 2020 | 79 | 2020 |
| Making the brand appealing: advertising strategies and consumers' attitude towards UK retail bank brands E Mogaji, A Danbury Journal of Product & Brand Management 26 (6), 531-544, 2017 | 77 | 2017 |
| Financial services experience and consumption in Nigeria TO Soetan, E Mogaji, NP Nguyen Journal of Services Marketing 35 (7), 947-961, 2021 | 73 | 2021 |
| Marketing bank services to financially vulnerable customers: evidence from an emerging economy E Mogaji, O Adeola, RE Hinson, NP Nguyen, AC Nwoba, TO Soetan International Journal of Bank Marketing 39 (3), 402-428, 2021 | 73 | 2021 |
| Qualitatively exploring the effect of change in the residential environment on travel behaviour T Farinloye, E Mogaji, S Aririguzoh, TA Kieu Travel behaviour and society 17, 26-35, 2019 | 72 | 2019 |
| Insight into consumer experience on UK train transportation services E Mogaji, I Erkan Travel Behaviour and Society 14, 21-33, 2019 | 72 | 2019 |
| Do digital technologies influence the relationship between the COVID-19 crisis and SMEs’ resilience in developing countries? A Khalil, MEA Abdelli, E Mogaji Journal of Open Innovation: Technology, Market, and Complexity 8 (2), 100, 2022 | 67 | 2022 |
| Dealing with impact of COVID-19 on transportation in a developing country: Insights and policy recommendations E Mogaji, I Adekunle, S Aririguzoh, A Oginni Transport Policy 116, 304-314, 2022 | 67 | 2022 |
| Thematic analysis of marketing messages in UK universities’ prospectuses E Mogaji, H Yoon International Journal of Educational Management 33 (7), 1561-1581, 2019 | 65 | 2019 |
Nguyen Phong NguyenUniversity of Economics Ho Chi Minh City在 ueh.edu.vn 的电子邮件经过验证
