The Causality between TDRs Returns Of Islamic Banks and Conventional Banks in Pakistan Pre & Post-Crisis O Liaqat, K Nizam, W Saghir, A Lakho | 5 | 2024 |
The Role Of Online Customer Testimonials In Brand Trust: Utilization Of The Expectancy-Disconfirmation Model A Lakho, S Rauf, J Khan, S Saleem Journal of Positive School Psychology 7 (6), 1-18, 2023 | 3 | 2023 |
Adoption of Blockchain Technology in Pharmaceutical Supply Chain to fight Counterfeit Medicine Market S Zulfiqar, A Lakho, K Nizam, B Fayyaz JISR management and social sciences & economics 20 (2), 111-130, 2022 | 3 | 2022 |
Social Media Analytics: Application towards Social Media Marketing S Zulfiqar, A Lakho, K Nizam Preprints, 2022 | 2 | 2022 |
THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND CUSTOMER INVOLVEMENTS ON ONLINE PURCHASE INTENTION M Shahid, A Lakho, K Nizam, FU Haq, A Uddin Competitive Education Research Journal 3 (2), 234-246, 2022 | 2 | 2022 |
Determinants of consumer behavioral intension towards clothing brand in Pakistan: The role of brand personality appeal A Saleem, S Hussain, FU Haq, A Lakho, MN Khan Journal of Policy Research (JPR) 8 (4), 163-172, 2022 | 2 | 2022 |
The effects of green procurement, green production, and green logistics in the overall performance of green supply chain management M Siddiqui, A Taj, S Jessani, A Lakho Bulletin of Business and Economics (BBE) 13 (3), 67-78, 2024 | 1 | 2024 |
Exploring the Impact of Sustainable Media Campaigns on Consumer Behavior A Saleem, S Shahid, MW Rana, A Lakho, SM Ali Bulletin of Business and Economics (BBE) 13 (2), 811-824, 2024 | 1 | 2024 |
A Qualitative Study of Behavioral Biases Among Pakistani Investor Decisions F Ahmed, M Siddiqui, MQA Khan, A Lakho Bulletin of Business and Economics (BBE) 12 (4), 1-5, 2023 | 1 | 2023 |
Adoption of Blockchain Technology in Pakistan’s Pharmaceutical Supply Chain to Fight Counterfeit Medicine Market S Zulfiqar, A Lakho, K Nizam, B Fayyaz | 1 | 2022 |
LINKING RESTAURANT ATTRIBUTES, CSR DIMENSIONS AND CUSTOMER SATISFACTION: EVIDENCE FROM THE FAST FOOD INDUSTRY M Shahid, ZFB Ali, SH Shaikh, A Lakho | 1 | |
IMPACT OF PERCEIVED USEFULNESS, EASE OF USE, VALUE, RISK AND TRUST ON ONLINE PURCHASE INTENTION OF MEDICINES: ROLE OF CONSUMER ENGAGEMENT A Lakho, AS Joyo, HA Siddiqui Policy Research Journal 2 (4), 1801-1818, 2024 | | 2024 |
Harnessing AI for Enhanced CRM: Insights into Customer Satisfaction, Loyalty and Retention A Saleem, A Zaheer, A Lakho, M Siddiqui Bulletin of Management Review 2 (1), 375-406, 2024 | | 2024 |
The Role of Information Quality, Quantity, Credibility, Usefulness, and Adoption in Shaping Purchase Intention: Insights from Social Media Marketing on Tiktok and Instagram A Sanam, S Shahid, SM Nawaz, A Lakho Journal of Management & Social Science 1 (4), 228-244, 2024 | | 2024 |
Analyze the Efficacy of Green Marketing Initiatives in Boosting Product Sales and Expanding Market Share HA Siddiqui, AA Abro, A Lakho Center for Management Science Research 2 (3), 243-256, 2024 | | 2024 |
THE IMPACT OF CUSTOMER EXPECTATIONS, CUSTOMER LOYALTY, CUSTOMER BRAND LOYALTY, AND CUSTOMER SATISFACTION ON PURCHASE INTENTION IN THE FMCG SECTOR OF PAKISTAN A Sanam, SA Khan, A Taj, A Lakho Policy Research Journal 2 (4), 39-53, 2024 | | 2024 |
Decoding Consumer Perception: The Cognitive Mechanisms of Psychological Pricing on Student Purchasing Behavior A Saleem, N Amin, ZFB Ali, S Saleem, A Lakho, M Siddiqui Jahan-e-Tahqeeq 7 (3), 557-573, 2024 | | 2024 |
Impact of Emotional Advertising on Consumer Buying Behavior: A Study in the Context of Tea Brands in Pakistan SM Ali, MH Ansari, Y Javed, A Lakho Bulletin of Business and Economics (BBE) 13 (3), 54-66, 2024 | | 2024 |
Impact of Emotional Intelligence on Organizational Commitment among Teachers. ZF Bhamani Ali, R Maham, L Lata, MS Iqbal, A Lakho International Journal of Social Science Archives (IJSSA) 7 (3), 2024 | | 2024 |
Challenges and Opportunities for Women Entrepreneurs of Supply Chain Businesses in Pakistan B Fayyaz, SH Sheikh, A Taj, A Lakho Bulletin of Business and Economics (BBE) 13 (2), 787-798, 2024 | | 2024 |