| Marketing mix elements influencing brand equity and brand choice T Chattopadhyay, S Shivani, M Krishnan vikalpa 35 (3), 67-84, 2010 | 79 | 2010 |
| Media mix elements affecting brand equity: A study of the Indian passenger car market T Chattopadhyay, RN Dutta, S Sivani IIMB Management Review 22 (4), 173-185, 2010 | 76 | 2010 |
| Determinants of brand equity-A blue print for building strong brand: A study of automobile segment in India T Chattopadhyay, S Shivani, M Krishnan African Journal of Marketing Management 1 (4), 109-121, 2009 | 66 | 2009 |
| Approaches to measurement of brand equity T Chattopadhyay, S Shivani, M Krishnan Proceedings of Oxford Business and Economics Conference, Oxford, UK, 1-34, 2008 | 13 | 2008 |
| Consumer imperfection in observation–is it a boon for manufacturers? The case of India's automobile sector T Chattopadhyay, S Shivani, M Krishnan, RK Pillania International Journal of Electric and Hybrid Vehicles 2 (1), 1-17, 2009 | 5 | 2009 |
| Approaches towards measuring brand equity T Chattopadhyay, S Shivani, M Krishnan Oxford Business and Economics Journal, 2008 | 5 | 2008 |
| A novel approach to correlate permeability and porosity in latex coatings B GHOSH, T CHATTOPADHYAY Paintindia 52 (12), 41-49, 2002 | 2 | 2002 |
| Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market S Samu, T Chattopadhyay, A Mishra Journal of International Consumer Marketing 36 (2), 115-131, 2024 | | 2024 |
| Do Multiple Time Consumers also Observe Imperfectly?: The Case of Automobile Consumers in India T Chattopadhyay, S Shivani, M Krishnan Indian Journal of Marketing 39 (6), 40-47, 2009 | | 2009 |
Shradha ShivaniDepartment of Management, Birla Institute of Technology, Mesra在 bitmesra.ac.in 的电子邮件经过验证
Shradha ShivaniDepartment of Management, Birla Institute of Technology, Mesra在 bitmesra.ac.in 的电子邮件经过验证
Anubhav MishraProfessor, Jaipuria Institute of Management Lucknow在 jaipuria.ac.in 的电子邮件经过验证
Sridhar SamuNone在 greatlakes.edu.in 的电子邮件经过验证