| An empirical investigation of Japanese consumer ethics RC Erffmeyer, BD Keillor, DT LeClair Journal of Business Ethics 18, 35-50, 1999 | 283 | 1999 |
| An exploratory study of sales force automation practices: expectations and realities RC Erffmeyer, DA Johnson Journal of Personal Selling & Sales Management 21 (2), 167-175, 2001 | 222 | 2001 |
| The Delphi technique: An empirical evaluation of the optimal number of rounds RC Erffmeyer, ES Erffmeyer, IM Lane Group & organization studies 11 (1-2), 120-128, 1986 | 199 | 1986 |
| NATID: The development and application of a national identity measure for use in international marketing BD Keillor, GTM Hult, RC Erffmeyer, E Babakus Journal of International Marketing 4 (2), 57-73, 1996 | 184 | 1996 |
| A content analysis of outcomes and responsibilities for consumer complaints to third-party organizations DT McAlister, RC Erffmeyer Journal of Business Research 56 (4), 341-351, 2003 | 142 | 2003 |
| A critical review of the literature for sales educators S Cummins, JW Peltier, R Erffmeyer, J Whalen Journal of Marketing Education 35 (1), 68-78, 2013 | 127 | 2013 |
| Quality and acceptance of an evaluative task: The effects of four group decision-making formats RC Erffmeyer, IM Lane Group & Organization Studies 9 (4), 509-529, 1984 | 107 | 1984 |
| Improving advertising aimed at seniors. RE Milliman, RC Erffmeyer Journal of Advertising Research, 1989 | 105 | 1989 |
| Needs assessment and evaluation in sales-training programs RC Erffmeyer, KR Russ, JF Hair Jr Journal of Personal Selling & Sales Management 11 (1), 17-30, 1991 | 101 | 1991 |
| Sales training practices: a cross‐national comparison RC Erffmeyer, JA Al‐Khatib, MI Al‐Habib, JF Hair International Marketing Review 10 (1), 1993 | 52 | 1993 |
| Sales management: Shaping future sales leaders JF Tanner, ED Honeycutt, R Erffmeyer Wessex, Inc., 2014 | 49 | 2014 |
| Traditional and high-tech sales training methods RC Erffmeyer, KR Russ, JF Hair Jr Industrial Marketing Management 21 (2), 125-131, 1992 | 43 | 1992 |
| Developing a stakeholder approach for recruiting top-level sales students R Agnihotri, L Bonney, AL Dixon, R Erffmeyer, EB Pullins, JZ Sojka, ... Journal of Marketing Education 36 (1), 75-86, 2014 | 37 | 2014 |
| Application of content validity methods to the development of a job‐related performance rating criterion MK Distefano Jr, MW Pryer, RC Erffmeyer Personnel Psychology 36 (3), 621-631, 1983 | 35 | 1983 |
| Assessing the value of an undergraduate marketing technology course: What do educators think? W Hannaford, R Erffmeyer, C Tomkovick Marketing Education Review 15 (1), 67-76, 2005 | 28 | 2005 |
| Evaluating entry-level sales applicants: An application of policy capturing by collegiate recruiters C Tomkovick, RC Erffmeyer, G Hietpas Marketing Education Review 6 (3), 29-40, 1996 | 28 | 1996 |
| Standards for determining the quality of online MBA education: a survey of accredited programmes S Haugen, DA Becker, R Erffmeyer International Journal of Services and Standards 1 (2), 193-205, 2004 | 25 | 2004 |
| The future of sales training: making choices among six distance education methods RC Erffmeyer, DA Johnson Journal of Business & Industrial Marketing 12 (3/4), 185-195, 1997 | 23 | 1997 |
| Attracting students to sales positions: The case of effective salesperson recruitment ads DR Deeter-Schmelz, AL Dixon, RC Erffmeyer, K Kim, R Agnihotri, ... Journal of Marketing Education 42 (2), 170-190, 2020 | 20 | 2020 |
| Usage and perceived effectiveness of high-tech approaches to sales training KR Russ, JF Hair, RC Erffmeyer, D Easterling Journal of Personal Selling & Sales Management 9 (1), 46-54, 1989 | 19 | 1989 |
