| The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs B Gillespie, J Joireman, DD Muehling Journal of Advertising 41 (2), 55-66, 2012 | 76 | 2012 |
| The role of consumer narrative enjoyment and persuasion awareness in product placement advertising B Gillespie, J Joireman American Behavioral Scientist 60 (12), 1510-1528, 2016 | 52 | 2016 |
| The impact of rational, emotional, and physiological advertising images on purchase intention: How TV ads influence brand memory C Young, B Gillespie, C Otto Journal of Advertising Research 59 (3), 329-341, 2019 | 49 | 2019 |
| Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands B Gillespie, DD Muehling, I Kareklas Journal of Business Research 82, 90-102, 2018 | 47 | 2018 |
| Sustainable supply chain management and the end user: Understanding the impact of socially and environmentally responsible firm behaviors on consumers' brand evaluations and … B Gillespie, MM Rogers Journal of Marketing Channels 23 (1-2), 34-46, 2016 | 25 | 2016 |
| Bridging the academic-practice gap through big data research B Gillespie, C Otto, C Young International Journal of Market Research 60 (1), 11-13, 2018 | 17 | 2018 |
| Who’s laughing now? The effect of simulated laughter on consumer enjoyment of television comedies and the laugh-track paradox B Gillespie, M Mulder, M Leib Journal of the Association for Consumer Research 1 (4), 592-606, 2016 | 12 | 2016 |
| Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies E Sung, DID Han, YK Choi, B Gillespie, A Couperus, M Koppert Psychology & Marketing 40 (11), 2428-2446, 2023 | 5 | 2023 |
| Toward an understanding of the product placement effect: Considering the impact of branded artifacts in media on consumers' cognitive, affective and conative responses BC Gillespie Washington State University, 2013 | 4 | 2013 |
| Clearance vs. sale: promotion keywords and their implications for retailers and public policy B Gillespie, KC Manning, OC Ferrell, L Ferrell Journal of Marketing Theory and Practice 31 (4), 403-415, 2023 | | 2023 |
| EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING EC Sung, A Couperus, M Koppert, DID Han, YK Choi, B Gillespie Global Marketing Conference, 767-768, 2023 | | 2023 |
| 2020/2021 ASM State of Assessment Narrative and Rubric B Gillespie | | 2021 |
| CONSUMER ENGAGEMENT WITH PRODUCT PLACEMENTS: AFFECTIVE FIT AND NARRATIVE FIT AS DETERMINANTS OF CONSUMER EVALUATIONS OF PLACED BRANDS B Gillespie, D Muehling, I Kareklas American Academy of Advertising. Conference. Proceedings (Online), 56, 2016 | | 2016 |
| A META-ANALYTIC SYNTHESIS OF CONSUMERS'COGNITIVE, AFFECTIVE, AND CONATIVE RESPONSES TO PRODUCT PLACEMENT B Gillespie, I Kareklas, J Joireman American Academy of Advertising. Conference. Proceedings (Online), 90, 2014 | | 2014 |
| The Interactive Role of Narrative Transportation and Program Familiarity in Television Programming Consumption B Gillespie, M Mulder, M Zidansek What is TV 2012 Conference Proceedings, Portland, OR, 2012 | | 2012 |
| The Impact of Narrative Transportation on Repeated Viewership in Television Programming B Gillespie, D Taylor, M Mulder, M Zidansek Society for Consumer Psychology 2012 Conference Proceedings, Las Vegas, NV, 2012 | | 2012 |
| THE EFFECTS OF EGO-DEPLETION ON VIEWER BRAND RECOGNITION AND BRAND ATTITUDES FOLLOWING EXPOSURE TO PRODUCT PLACEMENTS IN TELEVISION PROGRAMS B Gillespie, J Joireman, D Muehling ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM, 129, 2011 | | 2011 |
| Increasing Persuasion While Decreasing Recognition: Exploring the Interactive Effects of Product Placements on Consumers in a State of Ego-Depletion B Gillespie, J Joireman Journal of Computing in Higher Education 15, 1, 2011 | | 2011 |
| Is Product Placement More Persuasive Under Conditions of Ego-Depletion? B Gillespie, J Joireman Social Psychology 85 (1), 33-46, 2010 | | 2010 |
| Is product placement more persuasive under conditions of Ego-depletion? J Joireman, B Gillespie | | 2010 |
