| A review of artificial intelligence (AI) in education during the digital era P Limna, S Jakwatanatham, S Siripipattanakul, P Kaewpuang, ... Advance Knowledge for Executives 1 (1), 1-9, 2022 | 117 | 2022 |
| The mediating effect of E-WOM on the relationship between digital marketing activities and intention to buy via Shopee W Napawut, S Siripipatthanakul, B Phayaphrom, S Siripipattanakul, ... International Journal of Behavioral Analytics 2 (2), 1-13, 2022 | 65 | 2022 |
| Gamification predicting customers’ repurchase intention via e-commerce platforms through mediating effect of customer satisfaction in Thailand T Sitthipon, P Limna, P Jaipong, S Siripipattanakul, P Auttawechasakoon Review of Advanced Multidisciplinary Sciences, Engineering & Innovation 1 (1 …, 2022 | 50 | 2022 |
| The relationship between cyber security knowledge, awareness and behavioural choice protection among mobile banking users in Thailand P Limna, T Kraiwanit, S Siripipattanakul International Journal of Computing Sciences Research 7, 1133-1151, 2023 | 47* | 2023 |
| Determinants of customers’ intention to use healthcare chatbots and apps in Bangkok, Thailand T Sitthipon, S Siripipatthanakul, B Phayaphrom, S Siripipattanakul, ... International Journal of Behavioral Analytics 2 (2), 1-15, 2022 | 42 | 2022 |
| The relationship between twenty-first-century learning model (4Cs), student satisfaction and student performance-effectiveness P Limna, S Siripipatthanakul, B Phayaphrom, S Siripipattanakul International Journal of Behavioral Analytics 2 (1), 1-18, 2022 | 40 | 2022 |
| The relationship between content marketing, e-promotion, e-wom and intentions to book hotel rooms in Thailand S Siripipatthanakul, P Limna, S Siripipattanakul, P Auttawechasakoon Asia Pacific Journal of Academic Research in Business Administration 8 (2 …, 2022 | 31 | 2022 |
| A review of metaverse and cybersecurity in the digital era P Jaipong, S Siripipattanakul, P Sriboonruang, T Sitthipon, P Jaipong, ... International Journal of Computing Sciences Research 7, 1125-1132, 2023 | 29 | 2023 |
| Marketing mix (4Cs) affecting decision to be an online degree student: a qualitative case study of an online master’s degree in Thailand S Siripipattanakul, S Siripipatthanakul, P Limna, P Auttawechasakoon International Journal on Integrated Education 5 (4), 31-41, 2022 | 26 | 2022 |
| A review of intentions to use artificial intelligence in Big Data Analytics for Thailand agriculture P Jaipong, P Sriboonruang, S Siripipattanakul, T Sitthipon, P Kaewpuang, ... Review of Advanced Multidisciplinary Science, Engineering & Innovation 1 (2 …, 2022 | 19 | 2022 |
| Applying the UTAUT to explain factors affecting english learning intention via Netflix (English Subtitle) among Thai people P Limna, S Siripipatthanakul, S Siripipattanakul, K Woodeson, ... Asia-Pacific Review of Research in Education 1 (1), 1-19, 2022 | 19 | 2022 |
| Total quality management for modern organisations in the digital era S Siripipatthanakul, P Limna, T Sitthipon, P Jaipong, S Siripipattanakul, ... Advance Knowledge for Executives 1 (1), 1-9, 2022 | 17 | 2022 |
| The relationship between website quality, university image, e-WOM and intention to follow the university website S Siripipattanakul, S Siripipatthanakul, P Limna, P Auttawechasakoon Psychology and Education Journal 59 (2), 529-544, 2022 | 16 | 2022 |
| The impact of TPB Model on customers' intentions to buy organic foods: A qualitative study in Angsila-Chonburi, Thailand S Siripipatthanakul, P Limna, S Siripipattanakul, P Auttawechasakoon Psychology and Education Journal 59 (2), 419-434, 2022 | 16 | 2022 |
| Artificial Intelligence (AI) Adoption in the Medical Education during the Digital Era: A Review Article T Sitthipon, P Kaewpuang, P Jaipong, P Sriboonruang, S Siripipattanakul, ... Review of Advanced Multidispliniary Science, Engineering & Innovation 1 (2), 1-7, 2022 | 15 | 2022 |
| A qualitative study of ethical change management affecting teacher satisfaction and school performance: A case study of secondary schools in Krabi, Thailand P Limna, S Siripipattanakul, P Auttawechasakoon International Journal of Trend in Scientific Research and Development …, 2022 | 13 | 2022 |
| Determinants of electronic word of mouth during the COVID-19 pandemic in Thailand: A qualitative case study of hostels at Aonang, Krabi in Thailand P Limna, S Siripipatthanakul, S Siripipattanakul, P Auttawechasakoon Central Asian Journal of Innovations on Tourism Management and Finance 3 (4 …, 2022 | 11 | 2022 |
| Gamification and edutainment in 21st century learning S Siripipatthanakul, M Muthmainnah, S Siripipattanakul, P Sriboonruang, ... Multidisciplinary Approaches to Research 2 (1), 210-219, 2023 | 9 | 2023 |
| Predicting intention to use smart education technology during the COVID-19 pandemic: The case of higher education students in Thailand S Siripipatthanakul, P Limna, T Kraiwanit, S Siripipattanakul International Conference On Research And Development (ICORAD) 1 (2), 8-22, 2022 | 9 | 2022 |
| Predicting intention to choose the online degree during the COVID-19 pandemic: the mediating role of perceived effectiveness S Siripipatthanakul, S Siripipattanakul, P Limna, L Pholphong Asia-Pacific Review of Research in Education 1 (1), 1-19, 2022 | 9 | 2022 |
