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DR. SMRITI MATHUR
DR. SMRITI MATHUR
Institute of Management Studies
在 imsgzb.ac.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach
A Tewari, S Mathur, S Srivastava, D Gangwar
Journal of Retailing and Consumer Services 66, 102938, 2022
792022
Educational Practices during the COVID-19 Viral Outbreak: International Perspectives.
I Sahin, M Shelley
International Society for Technology, Education, and Science, 2020
782020
A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change
A Tewari, R Singh, S Mathur, S Pande
The International Journal of Information and Learning Technology 40 (2), 130-147, 2023
242023
The insight of content marketing at social media platforms
A Singh, S Mathur
Adhyayan: A Journal of Management Sciences 9 (02), 17-21, 2019
212019
Modeling the factors affecting online purchase intention: the mediating effect of consumer’s attitude towards user-generated content
S Mathur, A Tewari, A Singh
Journal of Marketing Communications 28 (7), 725-744, 2022
192022
Masters of Rural Markets: Profitably Selling to India’s Rural Consumers
M Kapur, VR Ahuja, A Ramachandran, R Chaturvedi, S Mathur, ...
Accenture, March, 2013
62013
The perception of teachers on unlocking technology by redesigning education system during and after COVID-19 pandemic lockdown
S Mathur, A Singh
Educational practices during the COVID-19 viral outbreak: International …, 2020
32020
Business Management
UK Singh, JM Dewan
Commonwealth Publishers, 1996
31996
Continuance Intention of ChatGPT Use by Students
CS Shah, S Mathur, SK Vishnoi
International Working Conference on Transfer and Diffusion of IT, 159-175, 2023
22023
Influence of augmented reality and virtual reality on real estate investment decisions: understand consumer perspective in Indian AEC industry
S Deep, S Vishnoi, R Malhotra, S Mathur, H Yawale, A Kumar, A Singla
Engineering, Construction and Architectural Management, 2023
12023
A study on attitude and perception of the consumers and marketers towards green marketing with special reference to cosmetic industry
M Smriti
Lucknow, 2018
12018
Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics: The Moderating Role of Perceived Innovativeness
S Mathur, SK Vishnoi, T Bagga, A Mittal, A Mittal
Prabandhan: Indian Journal of Management 17 (3), 26-47, 2024
2024
COVID-19 PANDEMIC AND INDIAN AVIATION AND TOURISM INDUSTRY: VARIED AND DISASTROUS
S Mathur, A Singh, L SMS
BUSINESS MANAGEMENT, 128, 2020
2020
Entreprenuership and Innovation: A Case Study Of Paytm
DS Mathur
International Journal for Research in Engineering Application & Management …, 2019
2019
A STUDY OF PHYGITAL BANKING AS AN INNOVATIVE TECHNOLOGY
DRS MATHUR
International Journal of Advance and Innovative Research 6 (2 (IV)), 223 - 230, 2019
2019
A Study on Impact of Demographic Variables on Attitude of Consumers Towards Green Products
S Mathur
International Journal of Research in Social Sciences 9 (4), 1184-1199, 2019
2019
A STUDY ON ROLE OF BRAND, LABEL AND ADVERTISING ON CONSUMER BEHAVIOUR TOWARDS GREEN COSMETICS
S Srivastava, MS Mathur
International Journal of Research in Economics and Social Sciences (IJRESS …, 2018
2018
Examining the Adoption Behavior of Academicians GPT (a-GPT) for Content Creation in Higher Education: An Experimental Study
S Mathur, SK Vishnoi, A Sharma, D Soni, J Paul, A Tewari
Available at SSRN 4737967, 0
Resilience & Reinvention of Business in the VUCA World
DS Tomar, MN Kedia, MD Soni, VV Singh, MH Singh, AS Parihar, ...
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