Corporate brand identity co-creation in business-to-business contexts O Iglesias, P Landgraf, N Ind, S Markovic, N Koporcic Industrial Marketing Management 85, 32-43, 2020 | 192 | 2020 |
Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets S Markovic, N Koporcic, M Arslanagic-Kalajdzic, S Kadic-Maglajlic, ... Technological Forecasting and Social Change 170, 120883, 2021 | 170 | 2021 |
Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction N Koporcic, A Halinen IMP Journal 12 (2), 392-408, 2018 | 60 | 2018 |
Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model A Gurca, M Bagherzadeh, S Markovic, N Koporcic Industrial Marketing Management 94, 202-215, 2021 | 59 | 2021 |
Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions M Ivanova-Gongne, N Koporcic, O Dziubaniuk, T Mandják Industrial Marketing Management 70, 193-204, 2018 | 33 | 2018 |
Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks N Koporcic, JA Tornroos Journal of Business & Industrial Marketing 34 (8), 1681-1691, 2019 | 30 | 2019 |
Complementarity versus substitutability of dynamic and operational capabilities in B2B firms: a configurational approach G Nagy, M Jaakkola, N Koporcic Industrial Marketing Management 83, 42-58, 2019 | 29 | 2019 |
Relational governance mechanisms as enablers of dynamic capabilities in Nigerian SMEs during the COVID-19 crisis F Ashiru, E Adegbite, F Nakpodia, N Koporcic Industrial Marketing Management 105, 18-32, 2022 | 28 | 2022 |
Understanding Interactive Network Branding in SME Firms N Koporcic, JÅ Törnroos Emerald Publishing Limited, 2019 | 24* | 2019 |
Business-to-business marketing research: Assessing readability and discussing relevance to practitioners O Dziubaniuk, W Barner-Rasmussen, N Koporcic, M Ivanova-Gongne, ... Industrial Marketing Management, 2020 | 23 | 2020 |
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice N Koporcic, M Ivanova-Gongne, AG Nyström, JÅ Törnroos Emerald Publishing Limited, 2018 | 21* | 2018 |
IMP: it’s time to get emotional! Understanding the role of negative emotions in dynamic decision-making processes N Koporcic, M Nietola, JD Nicholson Journal of Business & Industrial Marketing 35 (12), 2151-2163, 2020 | 18 | 2020 |
Interactive Network Branding: Demonstrating the importance of firm representatives for small and medium-sized enterprises in emerging markets N Koporcic Journal of Business and Industrial Marketing, 2019 | 16 | 2019 |
Developing Interactive Network Branding in Business Markets: Case studies of SMEs from Developed and Emerging Business Markets N Koporcic Åbo Akademi University, 2017 | 13 | 2017 |
Introducing the interaction approach for successful business relationships N Koporčić, Z Tolušić, Z Tolušić Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2015 | 13 | 2015 |
The importance of Interactive Network Branding for business relationship development: insights from emerging markets N Koporcic, M Ivanova-Gongne Journal of Business & Industrial Marketing, 2020 | 12 | 2020 |
Developing Interactive Branding in Business Networks N Koporcic, JÅ Törnroos Proceedings Annual IMP conference, September, Kolding., 2015 | 12* | 2015 |
I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions I Gugenishvili, RE Francu, N Koporcic Journal of Consumer Behaviour 21 (2), 167-179, 2022 | 11 | 2022 |
Uloga i važnost EU fondova za Republiku Hrvatsku M Tolušić, N Koporčić, Z Tolušić Ekonomski Vjesnik/Econviews: Review of contemporary business …, 2013 | 9 | 2013 |
THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT N Koporčić, Z Tolušić, Z Rešetar Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2017 | 8 | 2017 |