| I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management SA Osuna Ramírez, C Veloutsou, A Morgan-Thomas Journal of Product & Brand Management 28 (5), 614-632, 2019 | 115 | 2019 |
| A systematic literature review of brand commitment: definitions, perspectives and dimensions SA Osuna Ramírez, C Veloutsou, A Morgan-Thomas 4th Annual International Colloquium on Branding organised by ATINER, 2016 | 75 | 2016 |
| Modelo de laboratorio de prospectiva en gerencia para la Escuela de Ingeniería de Antioquia-EIA RD Botero Tobón, V Calle Zapata, MV Echavarría Goicoechea, ... Revista EIA, 161-173, 2013 | 6 | 2013 |
| Automatic identification of emotional patterns in audiovisual adverstising by biolectrical brian activity of an individual E Jaramilllo, V Gómez, A Peña, S Osuna, L Lopera 2016 11th Iberian Conference on Information Systems and Technologies (CISTI …, 2016 | 4 | 2016 |
| Getting past the crisis: Marketing communication of university sustainability SAO Ramírez, ME Sierra Innovar 33 (87), 109-122, 2023 | 3 | 2023 |
| On the antipodes of love and hate: The conception and measurement of brand polarization SAO Ramírez, C Veloutsou, A Morgan-Thomas Journal of Business Research 179, 114687, 2024 | 1 | 2024 |
| Incidence of sustainability in university performance: evidence of stakeholders’ perceptions at Colombian private higher education institutions PM Hernandez-Diaz, JA Polanco, SA Osuna-Ramírez, E Jaillier-Castrillón, ... International Journal of Sustainability in Higher Education 25 (2), 416-443, 2024 | 1 | 2024 |
| Brand polarization: conceptualisation, antecedents and outcomes SA Osuna Ramírez University of Glasgow, 2020 | 1 | 2020 |
| Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract SA Osuna Ramirez, C Veloutsou, A Morgan-Thomas | 1 | 2019 |
| Drivers and Outcomes of Brand Polarization for Airlines Brands SA Osuna Ramirez, C Veloutsou, A Morgan-Thomas | | 2024 |
| SUPERAR A CRISE: COMUNICAÇÃO DE MARKETING DA SUSTENTABILIDADE UNIVERSITÁRIA SAO Ramírez, ME Sierra Innovar 33 (87), 109-122, 2023 | | 2023 |
| DÉPASSER LA CRISE: LA COMMUNICATION MARKETING DE LA DURABILITÉ DES UNIVERSITÉS SAO Ramírez, ME Sierra Innovar 33 (87), 109-122, 2023 | | 2023 |
| Brand Polarization Scale Development: An Abstract SAO Ramírez, C Veloutsou, A Morgan-Thomas Academy of Marketing Science Annual Conference, 293-294, 2022 | | 2022 |
| Getting Past the Crisis: Marketing Communication of University Sustainability [DÉPASSER LA CRISE: LA COMMUNICATION MARKETING DE LA DURABILITÉ DES UNIVERSITÉS][SUPERAR A CRISE … SAO Ramírez, ME Sierra Universidad Nacional de Colombia, 2022 | | 2022 |
| The Usefulness of Brand Polarization to Various Parties: An Abstract SAO Ramírez, C Veloutsou, A Morgan-Thomas Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Towards a Conceptualization of Brand Polarization SA Osuna Ramirez, C Veloutsou, A Morgan-Thomas | | 2018 |
| LABORATORY MODEL FOR PROSPECTIVE IN MANAGEMENT FOR ESCUELA DE INGENIERÍA DE ANTIOQUIA-EIA RD Botero Tobón, V Calle Zapata, MV Echavarría Goicoechea, ... Revista EIA, 161-173, 2013 | | 2013 |
| Identificación de la afinidad en publicidad audiovisual mediante la utilización de modelos vectoriales adaptables Identification of the affinity in audiovisual advertising by … C Bello, A Peña, S Osuna | | |
