| Why quality may not always win: The impact of product generation life cycles on quality and network effects in high-tech markets RT Gretz, S Basuroy Journal of Retailing 89 (3), 281-300, 2013 | 64 | 2013 |
| Hardware quality vs. network size in the home video game industry RT Gretz Journal of Economic Behavior & Organization 76 (2), 168-183, 2010 | 53 | 2010 |
| When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products R Felix, EM González, R Castaño, L Carrete, RT Gretz International Journal of Consumer Studies 46 (3), 925-943, 2022 | 43 | 2022 |
| Strategic innovation and technology adoption in an evolving industry D Filson, RT Gretz Journal of Monetary Economics 51 (1), 89-121, 2004 | 41 | 2004 |
| Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues S Basuroy, S Abraham Ravid, RT Gretz, BJ Allen Journal of Cultural Economics 44, 57-96, 2020 | 39 | 2020 |
| Platform exploitation: When service agents defect with customers from online service platforms Q Zhou, BJ Allen, RT Gretz, MB Houston Journal of Marketing 86 (2), 105-125, 2022 | 32 | 2022 |
| The impact of advertising content on movie revenues VR Rao, S Abraham (Avri) Ravid, RT Gretz, J Chen, S Basuroy Marketing Letters 28, 341-355, 2017 | 29 | 2017 |
| The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle RT Gretz, A Malshe, C Bauer, S Basuroy Journal of the Academy of Marketing Science 47, 394-416, 2019 | 27 | 2019 |
| Rejoinder to “Endogeneity bias in marketing research: Problem, causes and remedies” RT Gretz, A Malshe Industrial Marketing Management 77, 57-62, 2019 | 26 | 2019 |
| Console price and software availability in the home video game industry RT Gretz Atlantic Economic Journal 38, 81-94, 2010 | 22 | 2010 |
| Halo or cannibalization? How new software entrants impact sales of incumbent software in platform markets BJ Allen, RT Gretz, MB Houston, S Basuroy Journal of Marketing 86 (3), 59-78, 2022 | 19 | 2022 |
| R&D subsidy games: a cost sharing approach vs. reward for performance RT Gretz, J Highfill, RC Scott The Journal of Technology Transfer 37, 385-403, 2012 | 19 | 2012 |
| Strategic research and development policy: societal objectives and the corporate welfare argument RT Gretz, J Highfill, RC Scott Contemporary Economic Policy 27 (1), 28-45, 2009 | 16 | 2009 |
| Maximizing and satisficing consumer behavior: Model and test JJ Lewer, RN Gerlich, RT Gretz Southwestern Economic Review 36, 127-139, 2009 | 13 | 2009 |
| R&D Subsidies and Multinational Firm Ownership RT Gretz, J Highfill, RC Scott Global Economy Journal 7 (1), 2007 | 8 | 2007 |
| Recession, R&D spending, and the current account: Bad news, bad news, and a little encouragement RT Gretz, J Highfill Global Economy Journal 10 (1), 1850192, 2010 | 7 | 2010 |
| How can platforms decrease their dependence on traditional indirect network effects? Innovating using platform envelopment BJ Allen, D Chandrasekaran, RT Gretz Journal of Product Innovation Management 38 (5), 497-521, 2021 | 5 | 2021 |
| R&D, risk, and the role of targeted government R&D programs RT Gretz, JJ Lewer, RC Scott Journal of Economic Insight 36 (1), 79-104, 2010 | 5 | 2010 |
| Software Quality, Killer Applications, and Network Effects: The Case of the US Home Video Game Industry R Gretz, J Highfill | 3 | 2009 |
| Pros vs. Buzz—How Relevant Are Experts in the Internet Age? Evidence from the Motion Pictures Industry S Basuroy, SA Ravid, B Hall, RT Gretz Working Paper 2018. Available online: http://citeseerx. ist. psu. edu …, 2014 | 2 | 2014 |
suman basuroyUniversity of Texas at San Antonio在 utsa.edu 的电子邮件经过验证
suman basuroyUniversity of Texas at San Antonio在 utsa.edu 的电子邮件经过验证
S. Abraham RavidSy Syms Professor of Finance, Yeshiva University在 yu.edu 的电子邮件经过验证
Darren FilsonClaremont McKenna College在 cmc.edu 的电子邮件经过验证