| Modelling trust in service relationships: a transnational perspective H Sekhon, S Roy, G Shergill, A Pritchard Journal of Services Marketing 27 (1), 76-86, 2013 | 95 | 2013 |
| Using SERVQUAL to measure the service quality of travel agents in Guangzhou, South China Z Ruiqi, P Adrian Journal of Services Research 9 (1), 87, 2009 | 84 | 2009 |
| Service excellence in UK retail banking: Customers’ perspectives of the important antecedents HS Sekhon, D Al-Eisawi, SK Roy, A Pritchard International Journal of Bank Marketing 33 (7), 904-921, 2015 | 41 | 2015 |
| Building a brand portfolio: the case of English Football League (EFL) clubs A Pritchard, D Cook, A Jones, T Bason, P Salisbury European Sport Management Quarterly 22 (3), 463-481, 2022 | 16 | 2022 |
| Twenty20 cricket: An examination of the critical success factors in the development of the competition C Hyde, A Pritchard International Journal of Sports Marketing and Sponsorship 10 (2), 28-38, 2009 | 16 | 2009 |
| Leisure consumption in cricket: Devising a model to contrast forms and time preferences A Pritchard, H Kharouf Leisure Studies 35 (4), 438-453, 2016 | 14 | 2016 |
| It’s not just cricket–the portfolios of the English/Welsh cricket teams A Pritchard Sport, Business and Management: An International Journal 6 (1), 19-35, 2016 | 11 | 2016 |
| Evaluating tourist attractions: the case of Luang Prabang, Laos AR Pritchard, TJ Lee Tourism Analysis 16 (3), 305-314, 2011 | 7 | 2011 |
| Caught between a base and a foot place: the first year of operation of the Indian Premier League A Pritchard International Journal of Sports Marketing and Sponsorship 12 (2), 52-65, 2011 | 7 | 2011 |
| Twenty cricket: An examination of the critical success factors-Sotiriadou K Hyde, A Pritchard K, and Shilbury, D, 113-136, 2009 | 7 | 2009 |
| Professional sports teams: Going beyond the core A Pritchard, D Cook, A Jones, T Bason, P Salisbury, E Hickman International Journal of Sports Marketing and Sponsorship 20 (4), 554-566, 2019 | 6 | 2019 |
| Case Study 9: The National Basketball Association (NBA) in China A Pritchard Marketing Cases from Emerging Markets, 81-86, 2013 | 1 | 2013 |
| Expanding beyond the core: an investigation of the approaches adopted by professional sport clubs (PSCs) into the development of product portfolios A Pritchard Coventry University, 2021 | | 2021 |
| Managing a changing musical portfolio: HMV A Pritchard Principles And Practice Of Marketing, Case 44, 2019 | | 2019 |
| Building brands and relationships beyond sport A Pritchard, D Cook, A Jones, T Bason, P Salisbury | | 2019 |
| HMV: Managing the product range for Chapter 20; Prodcut Strategy A Pritchard Principles And Practice Of Marketing, (in press), 2019 | | 2019 |
| Marketing stadiums to the buisiness market A Pritchard Principles and practice of marketing, (in press), 2019 | | 2019 |
| Case 26 The National Football League in London A Pritchard International Cases in the Business of Sport, 231-239, 2017 | | 2017 |
| Case 26 The National Football League in London in International Cases in The Business of Sport A Pritchard International Cases in The Business of Sport, 209-217, 2017 | | 2017 |
| Towards a better understanding of digital sporting legacy: A knowledge management perspective H Kharouf, A Garcia-Perez, J Robinson, A Pritchard European Conference on Knowledge Management, 462, 2016 | | 2016 |
