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Tao Sun
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How trust in a destination's risk regulation navigates outbound travel constraints on revisit intention post-COVID-19: Segmenting insights from experienced Chinese tourists to …
T Sun, J Zhang, B Zhang, Y Ong, N Ito
Journal of Destination Marketing & Management 25, 100711, 2022
342022
Beyond influencer credibility: the power of content and parasocial relationship on processing social media influencer destination marketing campaigns
YX Ong, T Sun, N Ito
Information and Communication Technologies in Tourism 2022: Proceedings of …, 2022
262022
Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic
YX Ong, N Ito, T Sun
Anatolia 34 (2), 248-262, 2023
62023
“Domestic or International?” The Impact of Cognitive Absorption of Short-Form Videos on Tourists’ Post-COVID Travel Intention: An Exploratory Study on Douyin
H Zhou, T Sun, YX Ong, N Ito
ENTER22 e-Tourism Conference, 40-52, 2023
32023
Independent or Interdependent? Examining the Self-construal Theory in the Processing of Online Travel Reviews
JJ Zhang, T Sun, N Ito, Q Li
E-review of Tourism Research 17 (4), 2020
22020
‘Are ad endorsements really annoying?’The impact of advertising in short-form tourism videos on tourists’ information processing
H Zhou, T Sun, K Zhu, J Li, N Ito
Current Issues in Tourism, 1-20, 2024
12024
Review or the Reviewer? Effects of Self-Congruity in Processing Online Travel Review
YX Ong, SR Li, T Sun
12021
Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between# Millennials and# GenZs
YX Ong, T Sun, N Ito
Journal of Hospitality and Tourism Management 60, 194-207, 2024
2024
Tourists' experiences and behaviors related to norms: Finding from a survey using the Mafengwo travelogue
E Riichi, W Chujun, SUN Tao
Wakayama Tourism Review 4, 7-9, 2023
2023
中国人観光客のオンライン・クチコミ情報処理プロセスから見る精緻化見込モデルの変容―2 ルート理論を再検討する―
孫涛, 伊藤直哉, 張璇
観光研究 33 (1), 5-18, 2021
2021
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