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Dr. Anshuman Sharma
Dr. Anshuman Sharma
Department of Marketing, College of Business Administration, Ajman University, United Arab Emirates
在 ajman.ac.ae 的电子邮件经过验证
标题
引用次数
引用次数
年份
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ...
Journal of Computer Information Systems 63 (3), 735-765, 2023
2522023
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
A Sharma, YK Dwivedi, V Arya, MQ Siddiqui
Computers in Human Behavior 124, 106919, 2021
1972021
The potential of generative artificial intelligence across disciplines: Perspectives and future directions
KB Ooi, GWH Tan, M Al-Emran, MA Al-Sharafi, A Capatina, A Chakraborty, ...
Journal of Computer Information Systems, 1-32, 2023
1252023
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
A Sharma, R Dwivedi, MM Mariani, T Islam
Technological Forecasting and Social Change 180, 121731, 2022
772022
A multi-analytic approach to predict social media marketing influence on consumer purchase intention
A Sharma, A Fadahunsi, H Abbas, VK Pathak
Journal of Indian Business Research 14 (2), 125-149, 2022
702022
Going green supply chain management during covid-19, assessing the best supplier selection criteria: a triple bottom line (tbl) approach
M Khokhar, S Zia, T Islam, A Sharma, W Iqbal, M Irshad
Problemy Ekorozwoju 17 (1), 36-51, 2022
652022
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world
V Arya, R Sambyal, A Sharma, YK Dwivedi
Journal of Consumer Behaviour, 2023
432023
Converging concepts of sustainability and supply chain networks: a systematic literature review approach
Y Hou, M Khokhar, A Sharma, JB Sarkar, MA Hossain
Environmental Science and Pollution Research 30 (16), 46120-46130, 2023
432023
Assessing the best supplier selection criteria in supply chain management during the COVID-19 pandemic
Y Hou, M Khokhar, S Zia, A Sharma
Frontiers in Psychology 12, 804954, 2022
382022
An exploration of social media marketing features and brand loyalty in the fast-food industry.
AM Hanaysha, J R, Sharma, A and Momani
Journal of Content, Community and Communication 14 (2), 81-92, 2021
382021
Role of social commerce constructs and social presence as moderator on consumers' buying intentions during COVID-19
RM Rashid, AH Pitafi, MA Qureshi, A Sharma
Frontiers in Psychology 13, 772028, 2022
372022
A model for green-resilient supplier selection: fuzzy best–worst multi-criteria decision-making method and its applications
Z Hailiang, M Khokhar, T Islam, A Sharma
Environmental Science and Pollution Research 30 (18), 54035-54058, 2023
332023
Quality dimensions of augmented reality-based mobile apps for smart-tourism and its impact on customer satisfaction & reuse intention
K Anand, V Arya, S Suresh, A Sharma
Tourism Planning & Development 20 (2), 236-259, 2023
232023
Banking in the metaverse: a new frontier for financial institutions
KB Ooi, GWH Tan, ECX Aw, TH Cham, YK Dwivedi, R Dwivedi, L Hughes, ...
International Journal of Bank Marketing 41 (7), 1829-1846, 2023
202023
Modelling the inhibitors of cold supply chain using fuzzy interpretive structural modeling and fuzzy MICMAC analysis
A Sharma, H Abbas, MQ Siddiqui
Plos One 16 (4), e0249046, 2021
202021
Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector
T Islam, M Khan, A Ghaffar, Y Wang, MS Mubarik, IH Ali, ZA Shahid, ...
Journal of Global Scholars of Marketing Science: Bridging Asia and the World …, 2023
182023
Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach
A Sharma, VK Pathak, MQ Siddiqui
Journal of Indian Business Research 14 (2), 108-124, 2022
172022
Does environmental awareness via SNSS create sustainable consumption intention among the millennials?
Shamsi, M.S., Narula, S., & Sharma, A.
Journal of Content, Community and Communication 15, 100-116, 2022
162022
Knowledge sharing intention and consumer perception in social networking sites
A Sharma
World Review of Science, Technology and Sustainable Development 17 (4), 348-359, 2021
162021
A sustainable Retailer's journey to sustainable practices: Prioritizing the customer and the planet
A Ghaffar, T Islam, H Khan, T Kincl, A Sharma
Journal of Retailing and Consumer Services 74, 103388, 2023
122023
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