| Word-of-mouth for movies: Its dynamics and impact on box office revenue Y Liu Journal of Marketing 70 (3), 74-89, 2006 | 3722 | 2006 |
| Does a firm's product-recall strategy affect its financial value? An examination of strategic alternatives during product-harm crises Y Chen, S Ganesan, Y Liu Journal of Marketing 73 (6), 214-226, 2009 | 659 | 2009 |
| The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation A Chakravarty, Y Liu, T Mazumdar Journal of Interactive Marketing 24 (3), 185-197, 2010 | 372 | 2010 |
| When do third-party product reviews affect firm value and what can firms do? The case of media critics and professional movie reviews Y Chen, Y Liu, J Zhang Journal of Marketing 76 (2), 116-134, 2012 | 274 | 2012 |
| Social learning in networks of friends versus strangers J Zhang, Y Liu, Y Chen Marketing Science 34 (4), 573-589, 2015 | 112 | 2015 |
| Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets M Lin, Y Liu, S Viswanathan Management Science 64 (1), 345-359, 2018 | 110 | 2018 |
| Is having more channels really better? A model of competition among commercial television broadcasters Y Liu, DS Putler, CB Weinberg Marketing Science 23 (1), 120-133, 2004 | 109 | 2004 |
| What Drives a Firm’s Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO AX Liu, Y Liu, T Luo Journal of Marketing 80 (3), 79-95, 2016 | 108 | 2016 |
| Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market Y Chen, M Ghosh, Y Liu, L Zhao Journal of Marketing Research 56 (6), 995-1011, 2019 | 96 | 2019 |
| The lead-lag puzzle of demand and distribution: A graphical method applied to movies RE Krider, T Li, Y Liu, CB Weinberg Marketing Science 24 (4), 635-645, 2005 | 82 | 2005 |
| The phase transition of markets and organizations: The new intelligence and entrepreneurial frontier R Lusch, Y Liu, Y Chen IEEE Intelligent Systems, IEEE Intelligent Systems 25 (1), 71-75, 2010 | 72 | 2010 |
| User-generated content on social media: Predicting market success with online word-of-mouth Y Liu, Y Chen, R Lusch, H Chen, D Zimbra, S Zeng IEEE Intelligent Systems, January/February, 2010 | 64 | 2010 |
| Are nonprofits unfair competitors for businesses? An analytical approach Y Liu, CB Weinberg Journal of Public Policy & Marketing 23 (1), 65-79, 2004 | 57 | 2004 |
| Star power in the eye of the beholder: A study of the influence of stars in the movie industry A Liu, Y Liu, T Mazumdar Marketing Letters 25 (4), 385-396, 2014 | 50 | 2014 |
| Branding Cultural Products in International Markets: A Study of Hollywood Movies in China W Gao, L Ji, Y Liu, Q Sun Journal of Marketing 84 (3), 86-105, 2020 | 46 | 2020 |
| The personal touch of business relationship: A study of the determinants and impact of business friendship W Gao, Y Liu, L Qian Asia Pacific Journal of Management 33 (2), 469-498, 2016 | 30 | 2016 |
| Effects of distribution channel structure in markets with vertically differentiated products X Zhao, D Atkins, Y Liu Quantitative Marketing and Economics 7 (4), 377-397, 2009 | 29 | 2009 |
| Online user comments versus professional reviews: Differential influences on pre-release movie evaluation A Chakravarty, Y Liu, T Mazumdar Marketing Science Institute, 2008 | 22 | 2008 |
| The value of household life cycle variables in consumer expenditure research: An empirical examination DS Putler, T Li, Y Liu Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2007 | 22 | 2007 |
| Network externalities in online video games: an empirical analysis utilizing online product ratings Y Liu, ES Mai, J Yang Marketing Letters 26 (4), 679-690, 2015 | 19 | 2015 |
Yubo ChenCoca-Cola Chair Professor, School of Economics and Management, Tsinghua University在 sem.tsinghua.edu.cn 的电子邮件经过验证
