| Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment VL Thomas, G Vinuales Psychology & Marketing 34 (9), 884-893, 2017 | 65 | 2017 |
| The power of politics in branding G Matos, G Vinuales, DA Sheinin Journal of marketing theory and practice 25 (2), 125-140, 2017 | 44 | 2017 |
| Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content G Vinuales, VL Thomas Psychology & Marketing 38 (2), 313-327, 2021 | 29 | 2021 |
| Description and evaluation of an innovative segmentation, targeting, and positioning activity using student perceived learning and actual student learning G Vinuales, SR Magnotta, E Steffes, G Kulkarni Marketing Education Review 29 (1), 24-36, 2019 | 13 | 2019 |
| An Experiential Social Media Project: Comparing Client-Sponsored and Non–Client-Sponsored Alternatives G Vinuales, J Harris Marketing Education Review 27 (3), 161-171, 2017 | 11 | 2017 |
| The importance of course title and student perceived value of a course to employers in motivating students to enroll in quantitative marketing courses G Kulkarni, G Vinuales Marketing Education Review 30 (4), 225-235, 2020 | 7 | 2020 |
| HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ATTENTION WITH MARKETING HOOKS S Magnotta, VL Thomas, E Steffes, H Chang, G Vinuales Marketing Education Review 31 (2), 162-168, 2021 | 6 | 2021 |
| Comparing blogs with print ads for corporate branding. The role of source credibility G Vinuales, DA Sheinin International Journal of Internet Marketing and Advertising 14 (2), 168-183, 2020 | 6 | 2020 |
| DOES BRAND POLITICAL ACTIVISM MAKE A BRAND MORE OR LESS AMARICAN? THE INFLUENCE OF BRAND VALUES AND CONSUMERS’PERCEPTIONS OF BETRAYAL ON BRAND ATTITUDE G Vinuales, DA Sheinin, G Matos 2020 AMA Summer Academic Conference, 767, 2020 | | 2020 |
| Student Perceptions of Quantitative Marketing Course Titles G Vinuales, G Kulkarni Marketing Educators' Association, 2019 | | 2019 |
| A Comparison of Technology-Based Pedagogies: Smartphone Photography vs. Publisher Developed Online Assignments G Kulkarni, G Vinuales, S Magnotta, E Steffes Marketing Educators' Association, 2018 | | 2018 |
| Consumers As Digital Visual Curators: a Study of Pinterest in B2b Settings G Vinuales, N Dholakia ACR European Advances, 2013 | | 2013 |
| Community, Identity and Sharing Through Bike Paths H Leonard, G Vinuales ACR North American Advances, 2013 | | 2013 |
| Essays on social media and branding G Vinuales, DA Sheinin, A Della Bitta, N Mundorf, DE Rosen, WF Velicer | | |
